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The Secrets Behind Four Successful Instagram Contests 12 Apr 2013 | 04:00 pm
People love pictures, and they really love sharing pictures of themselves, their families, pets, food, favorite clothing items, sunsets, and a host of other random things. I’m no exception. This would...
Three Easy-to-Make Content Marketing Blunders 27 Mar 2013 | 08:13 pm
Content marketing isn’t rocket surgery, but it does have a lot of moving parts. If you do something — anything — every day, eventually, you fall into autopilot, and you’re no longer really thinking th...
Excel Drop Downs, From Simple to Swanky [Video] 25 Mar 2013 | 10:23 pm
Entering data into Excel can be tedious and confusing to users. Fortunately, you can simplify the process. You can use drop down lists to limit data entry options to just one list of items. (Not to me...
Feeling Lucky? A Special BlueGlassX Savings Just for You! 15 Mar 2013 | 03:00 pm
The Irish aren’t the only ones who are lucky. We believe there is a pot of gold at the end of each rainbow. In the spirit of St. Patrick’s Day, we wanted to share a little bit of the luck of the Irish...
21 Tools for Maximizing Productivity 13 Mar 2013 | 04:51 pm
How can you do more with less? Our world moves fast. There seems to be a never ending quest to keep up with everything happening online today. And that’s before factoring in all of the communication t...
10 Tips from a Techie: Conference Edition 7 Mar 2013 | 05:35 pm
I’ve found most marketers agree that active involvement with industry events like conferences, meetups, hangouts, networking events, and Q&As can give your company a competitive advantage and set you ...
Three Things Ira Glass Taught Me About Storytelling 5 Mar 2013 | 05:00 pm
In December 2012, I was fortunate to see Ira Glass, host of National Public Radio’s “This American Life,” perform a live one-man show at the Troy Music Hall in Troy, New York. “This American Life” is ...
Think Before You Link! Defensible Link Building in a Post-Penguin World 26 Feb 2013 | 01:00 pm
At SES London last week, my presentation looked at the process we use at BlueGlass UK to analyse a website’s link profile. This is primarily useful if a new client had been hit by the Google Penguin u...
Why Google’s Move to Enhanced Campaigns Might Actually Be a Good Thing 21 Feb 2013 | 08:00 pm
Google ignited the paid search world this month with the release of Enhanced Campaigns. I’ve observed a number of concerns among the paid search community, particularly around measurement, data colle...
Developing an Agile and Integrated Marketing Team with Google Reader 20 Feb 2013 | 04:16 pm
Agile Marketing has been talked about a lot recently and has grown vastly in context and popularity. In reality, it’s just a fancy term for being nimble in reacting quickly to shifts in the market. As...
