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The Peril and Promise of taking your solution to the middle-market 18 Nov 2012 | 10:36 pm
“We have built our solution capabilities over a period of several years and a cost of millions. Now that we have it, we want to use it in other markets too” this is what I typically hear as a reason f...
Best ways to become a reputable Product Marketing or Product Management Executive 2 Apr 2012 | 12:06 pm
This is the career related topic we discussed at the kickoff event of the 2012 BPMA Executive Council. We usually discuss one Marketing or Product Management related topic and one career related topic...
How can Product Managers utilize social media to do their jobs effectively? 2 Apr 2012 | 11:30 am
Last week we kicked off the 2012 BPMA Executive Council with a group of 26 highly qualified and accomplishment executives and product managers from ~24 different companies. As always, we had a great ...
Can one person really make a difference in your career? 27 Feb 2012 | 05:40 am
So, what do you think? Can one person really make a difference in your career? If you’re like most people, your answer was no. You are probably wrong. If you can find the right mentor for you, the d...
Kodak and Fujifilm were very similar in their monopolies and the challenges they faced – Why did one wither and the other do so well? 30 Jan 2012 | 04:57 am
Both Kodak and Fuji were similar – both enjoyed lucrative near-monopolies of their home markets. Kodak selling film in America and Fujifilm in Japan. Both firms saw their traditional business rendere...
Seven cutting edge social media and digital strategies which most leading companies follow 17 Jan 2012 | 04:59 pm
I have not attended MITX (The Massachusetts Innovation & Technology Exchange) events prior to Dec 2011, but it is a great organization to be involved with. Emily Green, Chairman of Yankee Group, reach...
Interested in conducting a formal “Voice of the Customer” session at work? Understand what you are signing up for and why it is worth your time! 8 Sep 2011 | 08:36 am
Understanding customer needs is extremely critical to develop a successful product. During my first week at one of the companies I previously worked at, the Director of Development at that time asked ...
Three ways to collect the win/loss data and one way to offend your sales team 23 Jul 2011 | 07:04 am
Couple of weeks ago, I attended an event where Pragmatic Marketing’s Steve Johnson was the speaker. It was a very interactive conversation and Steve asked the attendees a question while discussing w...
Can your idea become a viable Product or Service? 9 Apr 2011 | 01:48 am
With 26 executives and managers from product management and marketing community from the Boston area, we launched the 2011 BPMA Executive council last week. Executives and managers come from 24 differ...
Is it “Who you know” or “What you know”? 8 Apr 2011 | 01:32 pm
One of the topics discussed at our recent Executive Council event is to understand what helps your career the most – is it who you know or what you know? Based on the collective wisdom, here are some ...
