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Become an Accounting Local Hero 19 Oct 2011 | 12:16 am
Like it or not much of your business as an accountant is local. On the internet size isnt everything, in fact size can be a distinct disadvantage in many cases. I have noticed recently that the Big 4 ...
Trend 2 – Amplification of Individual Accounting Experts 21 Jun 2011 | 09:55 pm
Are you an expert in your field of accounting? I bet you are! Imagine for a moment that a national TV station was doing a business affairs piece and wanted some commentary on a topic that’s firmly wi...
Trend 1 – Anyone to Anyone Communication & Connections 20 Jun 2011 | 09:53 pm
Trend 1 – Anyone to Anyone Communication & Connections By comparison with today, in the pre-internet era most of us lived in relative isolation. Unless you were unusually adventurous the range of peo...
12 Macro Trends That You Need To Figure Out As An Accountant 17 Jun 2011 | 09:50 pm
12 Macro Trends That You Need To Figure Out As An Accountant Its easy to imagine the future being just like today with cooler gadgets. If you look closely you will notice that something bigger is hap...
Creating a Website For Your Accounting Firm 15 Jun 2011 | 09:44 pm
Creating a Website For Your Accounting Firm In the early days of the World Wide Web most websites were published using a language called html (hyper-text mark-up language). Where web pages had static...
Prepare To Create a Great Website For Your Accounting Practrice 13 Jun 2011 | 09:42 pm
Make an Impact Online – Creating a Great Website For Your Accounting Firm When I discuss the topic of websites with many accounting firms I commonly hear a variation on the following statement; “Our...
Using Your Marketing Message 10 Jun 2011 | 09:39 pm
Using Your Marketing Message To Promote Your Accounting Practice Creating a great marketing message takes time and a good deal of creativity. Once you have picked the message you are most comfortable...
Creating a Marketing Message 10 Jun 2011 | 06:36 am
In a previous post we briefly discussed creating a marketing message for your accounting firm, now we will get into more detail about how to create your own marketing message. Firstly Here’s what not...
Sell Your Accounting Services in 8 Seconds 8 Jun 2011 | 09:30 pm
Can You Sell Your Accounting Services in Less Than 8 Seconds? My guess is that you cant. But you can loose the attention of potential clients in well under 8 seconds. The thing is that we are all bom...
Marketing For Accountants 6 Jun 2011 | 10:35 pm
As a Senior Manager or Partner in your accounting firm you are truly on top of your game. The work you put in and the sacrifices that you have made from the earliest days of your training through to n...
