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How Ad Serving Works – Mobile vs. Web Environments 26 Aug 2013 | 08:50 pm
The most popular article on this blog is one of the very first ones I ever wrote – How Does Ad Serving Work. What I probably should have titled it though was How Does Ad Serving Work on the Web, becau...
What is Holistic Ad Serving? 24 Sep 2012 | 04:00 pm
Certainly one of the biggest opportunities in ad tech today is integrating real time bidding (RTB) systems to core ad serving platforms such that ad serving decisions are made from a single system. Th...
The Future of Geotargeting is Hyperlocal 28 May 2012 | 11:30 pm
This is the fourth article in a four part series on Geotargeting. Click here to read parts one, two, and three. So called hyperlocal geotargeting, particularly on mobile platforms is the real promise...
Limitations of IP-Based Geolocation 21 May 2012 | 11:32 pm
This is the third article in a four part series on Geotargeting. Read parts one and two. Despite the complexity and scientific approach of IP based geolocation identification, there are well known li...
Geotargeting Explained: How Ad Servers Understand Physical Locations 7 May 2012 | 11:00 pm
This is the second article in a four part series on Geotargeting. Click here to read part one. In today’s digital ad market, geotargeting depends on mapping a user’s IP address to a physical location...
How Geotargeting Ads Works 30 Apr 2012 | 11:00 pm
This is the first of a four part series on Geotargeting – see the links at the end of this article for parts two through four. Before the web, most advertising was targeted in a specific geographic a...
Ad Ops Tutorial: Trace an Ad with Firebug 23 Apr 2012 | 11:00 pm
Ad Operations Departments build their reputations on the quality of their QA. More so than any other department at an interactive media organization, Ad Operations is held accountable for any and all...
At-Risk Management – How Every Ad Ops Department Should Start Their Day 16 Apr 2012 | 07:01 am
Digital media is notoriously difficult to manage – not only are there technical and administrative challenges with getting a campaign live, but as the inventory is so perishable, campaign delivery can...
At-Risk Management – How Every Ad Ops Department Should Start Their Day 16 Apr 2012 | 03:01 am
Digital media is notoriously difficult to manage – not only are there technical and administrative challenges with getting a campaign live, but as the inventory is so perishable, campaign delivery can...
The Year in Ad Ops 2011 – MRAID Specs Released 14 Dec 2011 | 06:00 pm
Even though it’s been the ‘year of mobile’ for the last decade, mobile advertising really did seem to reach a critical mass this year, as many publishers sold some of their first campaigns, and market...
