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Top 3 Reasons Why We Get Hired 21 Sep 2011 | 05:03 am
A respected peer recently shared an interesting article from eMarketer entitled, “Resources Are Now a Big Issue for Social Media Marketers,” listing some of the most common barriers to executing a suc...
Brand Personality and Social Engagement 4 Sep 2010 | 05:30 am
I am asked occasionally to list “best practices” for social media. A static granular list of best practices wouldn’t be relevant to every brand. Some brands focus their social efforts on getting the...
Quantifying the Intangible 13 Mar 2010 | 10:32 am
Quantifying Social Media has been and continues to be a challenge. Measuring numbers isn’t such a challenge—it’s the “Social” part of Social Media that makes it difficult. Compete and Quantcast can gi...
2009 Milestone Year for Social Media 31 Dec 2009 | 02:45 pm
2009 has definitely been a milestone year for social media. I’ve been involved in social media marketing for the last four years. Each year appears to have had its own theme. • 2006 was the year that...
A Common Sense Look at the New FTC Blogger Regulations 17 Oct 2009 | 12:21 pm
The recent FTC regulation concerning social media has been a hot topic of conversation as of late with our clients and agency partners. They’ve all been wondering: How will this affect American Pop?
Film & TV Distribution – Letting Audiences Consume Media on own Terms Is a Good Thing, in moderation 9 Jun 2009 | 01:40 pm
Home, a new documentary by director Yann Arthus-Bertrand and producer Luc Besson (The Fifth Element), was simultaneously released last Friday - World Environment Day - on YouTube, DVD, theaters and te...
Mom Jargon – Decoded 5 Jun 2009 | 09:43 am
Any web novice will tell you that more often than not it feels like people online are speaking in some type of foreign code, YKWIM? For the most part, cryptic jargon is accredited to teen girls (OMG, ...
Welcome to American Pop! 7 May 2009 | 10:09 am
Welcome to American Pop’s blog! We are a social media marketing agency. As you can see, we’ve forgone the usual website in favor of a blog (hence being housed on Wordpress) with links to other Americ...
