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What are your customer’s stories? 9 Aug 2013 | 03:29 am
In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” Modern sales and marketing are indeed in transformatio...
12 Demand Management Competencies for Success 8 Aug 2013 | 04:10 am
Too many companies struggle to realize their demand management improvement expectations from investments in marketing automation. Marketing automation initiatives are often considered the next step be...
IDG On Connecting the Dots Between Content and Sales 28 Mar 2013 | 09:53 pm
The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their bud...
Change Selling Behavior — Really? 21 Mar 2013 | 08:59 pm
Another terrific Boston SMEI breakfast discussion this morning. Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Here are my ...
One Hour Content Marketing Reality Check 7 Mar 2013 | 02:14 am
Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. That is the first competitive battle you have to w...
Continuously Acquire Customer Stories, Insights, and Ideas 28 Feb 2013 | 10:01 pm
If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are be...
Learnings From A Content Strategy Hangout 19 Feb 2013 | 11:42 pm
I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. The link will take you to the recorded show, o...
Video — it doesn’t have to be this way 21 Nov 2012 | 11:04 pm
Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to...
I Need A Plan for 200 Videos for the Channel, Chapter Five 14 Nov 2012 | 03:21 am
Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos...
I Need 200 Videos for the Channel, Chapter Four 8 Nov 2012 | 08:00 pm
Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, D...
