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The Many Faces of Content 12 Aug 2013 | 01:00 pm
Content marketers face an increasingly tricky situation these days. It was once enough to put out content that helped the business. Now, three words are coming into play after that. ‘In what way’. B...
Content Marketing as More Than an Educator 12 Jul 2013 | 01:11 pm
Good content marketing educates readers, which empowers them to make informed decisions. Or change what they’re doing for the better. Content is king. Clichéd but undeniable. Isn’t it? Not really. I...
Peer Past Personas: Things to Consider when Tailoring Marketing Messages 21 Jun 2013 | 01:35 pm
Any B2B marketer knows there’s no such thing as one-size-fits-all. Not when the profits and losses of businesses are at stake. So we tailor our marketing messages. We customize them according to the c...
Imminent Crisis for Content Marketing 4 Jun 2013 | 02:22 pm
Content marketing is the heart of B2B marketing. It is a well-known fact and reasonably so, given that we are over-saturated and over-exposed to traditional advertising. Throughout our day we are so c...
Imminent Crisis for Content Marketing 4 Jun 2013 | 02:22 pm
Content marketing is the heart of B2B marketing. It is a well-known fact and reasonably so, given that we are over-saturated and over-exposed to traditional advertising. Throughout our day we are so c...
Marketing and Sales: Heads or Tails? 29 May 2013 | 06:18 am
It’s common to see the label ‘sales & marketing’. Suffixed with ‘executive’, ‘department’, etc etc. Lots of folks read the ‘&’ and see a close connection, so close as to be practically an inch away fr...
Marketing and Sales: Heads or Tails? 29 May 2013 | 06:18 am
It’s common to see the label ‘sales & marketing’. Suffixed with ‘executive’, ‘department’, etc etc. Lots of folks read the ‘&’ and see a close connection, so close as to be practically an inch away fr...
5 steps to sharpen your media planning for B2B Lead Generation 26 Apr 2013 | 06:25 am
At B2Bento we generally don’t talk much about paid media. It may well be the time for us to pay more attention to it now. Paid digital advertisements are now cheaper, better and way more effective tha...
5 steps to sharpen your media planning for B2B Lead Generation 26 Apr 2013 | 06:25 am
At B2Bento we generally don’t talk much about paid media. It may well be the time for us to pay more attention to it now. Paid digital advertisements are now cheaper, better and way more effective tha...
Flip the Funnel: Marketing for Retaining Customers: Part II 4 Apr 2013 | 07:20 am
In the first post on flipping the funnel we talked about identifying persona gaps and running campaigns to fill those. In part 2 we will delve into content strategy, social engagement, client testimon...
