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Untitled 26 Aug 2013 | 10:09 am
The Ad Contrarian is on vacation until Sept. 3
TV Dying? More Alive Than Ever. 21 Aug 2013 | 12:01 pm
Nobody is smarter than the facts. Contrary to all the baloney you read and all the nonsense promulgated by media and marketing "experts," and digital maniacs, TV viewing continues to grow and continu...
The "Youth Car" Delusion 19 Aug 2013 | 12:01 pm
This post is adapted from a piece on the Type A Group website. According to The Wall Street Journal, it's not young people who are buying "youth cars," it's older people. "Appealing to the young has...
Beware Of Narratives 16 Aug 2013 | 09:26 pm
On January 4, 2012, I wrote a piece about media and politics. I never published it because I try to stay as far away from politics as possible on this blog. However, being on vacation from blogging, I...
Agency Business From A Different Perspective 15 Aug 2013 | 04:42 am
I don't usually post Op-Eds, but this one is good. Last week I published a piece called, Do A Few Things Well. The point was that agencies should stick to their knitting and not try to be everything t...
The View From Nowhere 8 Aug 2013 | 12:11 pm
I am often criticized by those who don't agree with my incautious opinions about the direction of our industry. That's fine. After a while, I don't agree with some of the things I write myself. But t...
Do A Few Things Well 7 Aug 2013 | 12:01 pm
I would like to suggest a new strategy for your agency: Do a few things well. You are trying to do too much. As a result, you are mediocre at a lot of things and excellent at nothing. You are becomi...
4 Reasons For Advertising's Radical Remake 5 Aug 2013 | 12:01 pm
Marketers' immoderate obsession with dubious metrics is having a profound influence on the nature of advertising. I was with a group of broadcast executives recently and what I heard was not surprisi...
Microsoft's Surface Gets Buried 1 Aug 2013 | 12:01 pm
Today's post about Microsoft's misguided launch of the Surface tablet can be found here.
The Light At The End Of The Internet 31 Jul 2013 | 12:23 pm
On May 20th, on the subject of "native advertising," I wrote... "Nobody seems quite sure what they mean by native advertising. But I think I know what they mean. They don't know it yet, but they mean...
