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Innovative mobile applications will drive insurance industry quoting behavior in 2012, according to a new white paper 4 Nov 2011 | 02:05 am
lonelybrand’s new white paper, "Mobile Applications: Driving quoting behavior in 2012" uses custom data to guide insurance marketing strategy in 2012. The digital strategists at lonelybrand take a clo...
Kickstarter remains a largely untapped resource 26 May 2011 | 04:08 am
Sometimes I wonder if Kickstarter will ever become a real thing. There's a huge untapped enterprise segment for big companies to test - in real time - if consumers will prepay for a potential new prod...
LinkedIn IPO soars, but for how long? 20 May 2011 | 06:55 am
Nothing much to say here. It's the stock market so nothing is certain and the market always has the final say. I'll be keeping a close eye on LNKD (along with the rest of the tech community). Nick Ki...
Netflix Proves Americans Will Pay for Media 18 May 2011 | 04:28 am
Unobtrusive access, affordable, multi-screen. All of these words define the Netflix experience. Not coincidentally the video streaming service has been measured by Sandvine to be the largest source of...
Facebook Kills it in Display Advertising 10 May 2011 | 03:11 am
Who would have thought? The real question here is one of value. Is Facebook advertising worth the money? Is it an exercise in branding, conversion, or a little bit of both? Either way, you can't ignor...
5 Ways to Advance Your Career with Innovation 9 May 2011 | 11:20 pm
The familiar refrain "reinvent yourself" has never been more sound for those in search of career advancement today. Fortunately for the CIO, reinvention is a relatively easy thing to do given the inno...
5 Ways Facebook Places Will Change the Marketing Game 9 May 2011 | 11:20 pm
Facebook's new Places feature is live, and it's bringing a whole new dimension to the world's most talked about social network. Advertisers, for now, are out of luck. In a live reveal of the technolo...
Killer Social Apps: 5 Trends Shaping the Future of Brand Engagement 9 May 2011 | 11:20 pm
Social Dev Camp Chicago 2010 was a great time - if you weren't there I suggest getting on board for next year! In case you missed my panel presentation "Killer Social Apps: 5 Trends Shaping the Futur...
Engaging Times: My Picks From #Alterian2010 9 May 2011 | 11:20 pm
Attending the Alterian Engaging Times conference gave me an interesting look at brands not typically discussed in the advertising and marketing world. I'm going to highlight my favorite comments and l...
Remember What You Used to Think About Social Media? 9 May 2011 | 11:20 pm
"It isn't about making content go viral—though that would be a wonderful byproduct, should it happen—or creating the next great Facebook application," Kinports says. "It's about structuring, and in so...
