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Choose AdSense: Make Money from Your Content 26 Aug 2013 | 10:33 pm
Not using AdSense yet? In the last ten years, AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a speci...
Google Analytics on Google Developers Live 22 Aug 2013 | 10:52 pm
Ever wanted to learn more about Google Analytics APIs? Maybe even have someone talking to you about how to use them? Well, if you haven’t gotten a chance to tune in, we’re excited to present Google An...
Introducing The New Google Analytics Metadata API 22 Aug 2013 | 12:15 am
Google Analytics users can use the Core Reporting API to save time by building dashboards and automating complex reporting tasks. This API exposes over 250 data points (dimensions and metrics), and ne...
Data-Driven Attribution: better investment decisions, better marketing outcomes 20 Aug 2013 | 09:30 pm
We've long known that the power of digital marketing is in its measurability. But measurability is only half the battle. The other half is attribution — understanding how to allocate credit to your v...
Introducing Google Tag Manager for Mobile Apps & New Google Analytics Services SDK 19 Aug 2013 | 09:13 pm
Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics a...
BEST Practices: Google Analytics Conference 14 Aug 2013 | 10:51 pm
The following is a guest post contributed by Caleb Whitmore, founder of GACP Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast and aspiring mountaineer. BEST Practices: Go...
Easily A/B Test Your Website's Call-to-Action Using Content Experiments API 8 Aug 2013 | 10:20 pm
You may have seen our news about the launch of the Content Experiments API a few months ago, and we’re excited to share one of the ways it’s been used since the launch. SiteApps created an experiment ...
Obama for America uses Google Analytics to democratize rapid, data-driven decision making 6 Aug 2013 | 09:07 pm
For political campaigns large and small alike, time is of the essence when decisions need to be made. Having quick and easy access to actionable data was essential for President Obama’s data-driven re...
Google Analytics Launches Real Time API In Beta 1 Aug 2013 | 09:05 pm
When we first launched Real Time Analytics 2.5 years ago we set out to enable marketers to take real-time action against their data. Manually taking action and being informed about the immediate perfo...
Bid Adjustment Reporting in Google Analytics 24 Jul 2013 | 09:25 pm
Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we l...
