Blogspot - wardlovettmarketing.blogspot.com - Views on the marketing world from Ward Lovett
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How far will companies go to keep up with the youth market? 11 Aug 2010 | 10:03 pm
After Dr. Pepper managed to post a mention of a porn film on a teenage girl’s Facebook profile last month, we have been pondering the boundaries that come with social media promotions and how far they...
Crowdsourcing - one question, a million answers 6 Jul 2010 | 04:47 am
The Ward Lovett PR team has been immersed in social marketing this week. As with all things internet, changes and trends develop as quickly as the terminology to describe them. PMs, tweets and status ...
Christmas on the cards at Ward Lovett 1 Jul 2010 | 12:21 am
The sun is out, Wimbledon has started and the World Cup is in full flow, but for some of our clients Christmas is on the cards! Conference Aston has just finalised it’s Christmas party package offeri...
Global not local in radio changes 1 Jul 2010 | 12:20 am
The face of local radio seems set to change again, with the announcement that Global Radio is to half the number of its Heart stations, shedding up to 200 staff in the process. Four stations in Devon...
Ward Lovett’s Kate goes international at Ascot 1 Jul 2010 | 12:20 am
Congratulations to our very own Kate Sherratt, who has been popping up in the most unlikely places since she appeared in a show stopping hat at Royal Ascot this week. Kate has been seen on the websit...
What value PR – or how to measure good will and coverage 1 Jul 2010 | 12:19 am
Advertising value equivalent has long been seen as a poor measurement of PR coverage and with the advent of social media, a rate per column inch is fast becoming a valueless measurement. However a re...
Sponsors have the World Cup sewn up – or do they? 1 Jul 2010 | 12:18 am
Mention the phrase World Cup in any advertising at the moment and risk the wrath of FIFA, who have trademarked every possible phrase related to the tournament. And they and their sponsors, who have p...
