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B2B Marketers, Be Careful What You Ask For 27 Aug 2013 | 08:55 pm
For the past few years, B2B marketing thought leaders and practitioners have been advocating that marketing should play a larger role in the demand generation process. Proponents of this view argue th...
Should I Use Facebook For My B2B Marketing Strategy? 27 Aug 2013 | 08:54 pm
Question. Should I use Facebook as a tactic for my B2B marketing campaigns? Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is...
3 Ways Social Media Increases Sports Fan Loyalty, Part 3: Offers Fans Unprecedented Access To Teams 27 Aug 2013 | 08:50 pm
Although sports organizations are inherently dependent on fans for business success, so much of what they do goes on behind the scenes. From training and trades to more simple things like meals and tr...
Beyond Website Design: How To Turn Visitors Into Conversions 27 Aug 2013 | 08:45 pm
While it’s important to craft a website with increasing traffic in mind, it’s equally, if not even more vital, to build a site that can successfully turn that traffic into hard sales. Since your websi...
Give Yourself The Gift Of Time 27 Aug 2013 | 08:40 pm
The Gift of Time Entrepreneurs and small business owners envision spending their time on money generating activities –cultivating new business and working with current clients to solve their business...
7 Tips For Event Planning To Capitalize On Social Influence 27 Aug 2013 | 08:20 am
Event planning is different with social media In the past, influencers were local celebrities and the media. Today, influencers include those with significant online influence. As evidence of this mo...
Summer Music Festivals: Which Bands Triumphed On Social Media? 27 Aug 2013 | 08:05 am
Summer is the season of music festivals. Every hipster in the country flocks to the empty fields near them to hear some of the best bands in the world rock out. But which musical headliners got the mo...
4 Steps to Become a Better Salesperson 27 Aug 2013 | 07:26 am
Selling is the most basic and fundamental skill required for successful entrepreneurship. However, I’ve heard from many aspiring entrepreneurs who are scared to death of selling. What they don’t real...
Are You Putting Up Barriers to Your Best B2B Content? 27 Aug 2013 | 07:06 am
Recently I forwarded a whitepaper link to a friend. He’s an Agile trainer and consultant, and I thought he would be interested in the white paper on Agile marketing methods. Turns out he wasn’t, not b...
How to Build Your Personal Brand as an Expert 27 Aug 2013 | 07:05 am
One of the questions I encounter frequently, especially by professionals who are just starting to use social media, is how I built a brand around being an expert. While I’m always happy to answer, I f...
