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The Multi-Channel Implications of Mobile and Chris Silva’s Report on Mobile Strategies for Retail 8 Feb 2012 | 10:01 am
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile. I spent the better part of the morning reading Altimeter Group’s report, “Make an App...
Some Thoughts on Altimeter’s Report on Mobile Strategies for Retailers 8 Feb 2012 | 09:06 am
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile. When I was a kid growing up in California’s Central Valley (the “Big Valley” made fam...
IBM Named a Leader in Cross-Channel Campaign Management by Independent Research Firm 7 Feb 2012 | 09:36 am
IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012. The report states that “IBM’s acquisition of both Unica and Coremetrics was a clear signal to many...
Super Bowl Analysis Takes Us Beyond the Tweets 3 Feb 2012 | 11:57 am
One of the most dramatic NFL games ever played was Super Bowl XLII pitting the undefeated (18–0) New England Patriots led by record-setting quarterback Tom Brady against the surprising NY Giants with ...
A Definition of IBM Smarter Commerce and the Internet Evolution 25 Jan 2012 | 07:27 am
IBM launched Smarter Commerce—a strategic approach that places the customer at the center of your company’s business operations—in March of 2011. The response from customers, partners, analysts, and r...
From NRF: What November Shopping Data Tells Us about Shopping Trends to Watch 24 Jan 2012 | 08:38 am
Last week I had the great pleasure of attending NRF (or as most people call it, Retail’s BIG Show) and as always I was very happy to see friends and colleagues. This year, I actually spoke about the ...
What Retailers Can Learn from Holiday Shopping Trends 11 Jan 2012 | 07:53 am
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continu...
Mid-December: How Online Retail Sales Are Shaping Up 20 Dec 2011 | 07:55 am
Here we are, December 19th. Just five business days until the Christmas weekend. And everyone wants to know how online retail is doing. The answer is that consumers are out shopping in force (at leas...
IBM to Acquire DemandTec, Inc. 9 Dec 2011 | 04:15 am
Today IBM announced its intent to acquire DemandTec, Inc., one of the leaders in cloud-based pricing, promotion, and merchandising analytics. This deal, which is of course subject to DemandTec shareho...
Marketing in the Age of the Empowered Consumer 29 Nov 2011 | 05:34 am
Thanksgiving has always fascinated me. It’s the one day a year that every American family is eating basically the same meal (with a few variations, of course) and watching football and the Macy’s Than...
