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The “You Scratch My Back and I’ll Scratch Yours” Referral Plan 13 Aug 2013 | 02:55 am
We’ve mentioned referral programs in other posts and articles—some more detailed than others—and one of the things that we sometimes hear from readers is a fear that asking for referrals will seem pus...
The Secret to Making Money from People Who Need Money Too 10 Aug 2013 | 12:49 am
That’s right, I said it: I’m going to show you how you can actually make money from people who need money as much or even more than you do. And I realize that sounds impossible, but it’s not. In fact,...
The Danger of Saying ‘Danger’ 8 Aug 2013 | 12:15 am
I came across something online the other day where people were complaining about being frightened into buying services by “many” automotive service professionals. It was kind of a rant, and some of th...
5 Ideas for Your Customer Referral Program 3 Aug 2013 | 01:12 am
Referral programs can be great tools to add to your automotive service marketing tool box. A referral program helps provide the most valuable kind of marketing you can get: word of mouth. People who c...
July 2013′s Peak Performer: Kevin Reichelt of Steller’s Garage 30 Jul 2013 | 10:14 pm
You own or manage an auto shop, so the last thing you’d expect to be responsible for is entertaining your customers, right? Wrong. In a generation overwhelmed by technology, competition for new custom...
Go Above and Beyond: Two Old Ideas That Work Well with Modern Shop Marketing 24 Jul 2013 | 12:19 am
Both of the items discussed below are old ideas, but there are shops out there who have given up on one or both, and there are a few shops out there who have never done either, figuring they were an u...
Your New CustomerLink Account Dashboard is Here! 17 Jul 2013 | 10:36 pm
Many of you have told us that you want your CustomerLink account dashboard to be easier to use. We heard you loud and clear. We’re thrilled to announce a brand-new online dashboard that replaces WebL...
Extra Fees and the Customers Who Hate Them 17 Jul 2013 | 09:17 pm
Have you ever gone online or called to book a flight with an airline and gotten a price for the ticket, but eventually ended up paying a lot more than what they told you it would be? All those baggage...
Don’t Judge a Customer by His Coveralls or His Corvette: A Real Life Story of Humility 16 Jul 2013 | 01:09 am
The first customer in this tale of two customers was one who came into the tire store I worked at back in my early twenties. I was closing on that slow weekday afternoon, and I was the only one workin...
6 Tips on How to Attract New Female Customers to Your Auto Repair Shop 10 Jul 2013 | 12:39 am
Gentlemen, imagine it’s the afternoon of prom and your daughter has a dress emergency: the clasp of the dress has broken and there is no time to fix it. Your wife is doing her hair and makeup, and it’...
