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TRUST – INVESTMENT AND CUSTOMER LOYALTY PROGRAMS 26 Aug 2013 | 05:22 pm
For the last week, we’ve been discussing trust and user data. Research from Transactis shows a single mistake can be catastrophic to the relationship, and an informed consumer is an understanding con...
TRUST – UNDERSTANDING AND INTERNET TRACKING 23 Aug 2013 | 05:19 pm
What can a marketer do with consumer data? Once we’ve secured it, recent research by Transactis shows users are not only willing, but interested in you using the data for relationship building and ma...
TRUST – DILIGENCE AND CONSUMER DATA PROTECTION 21 Aug 2013 | 05:17 pm
With all the news about organizations and governments tracking user data, how are consumers reacting? Do they trust companies to use the data properly? What penalty to they assess when the data is mis...
WHY “TRUST ME” IS A VERB 20 Aug 2013 | 07:55 am
As you build your audience – whether online or in print – every interaction is a chance to build the reader’s trust in you and your brand. But it doesn’t happen automatically. Trust must be a constant...
IMPROVING CLICK THROUGH – AD NETWORK PERFORMANCE 16 Aug 2013 | 05:47 pm
Using the premise that a reader action can’t occur unless reader and ad meet, this week I’ve been looking at ways to evaluate your site and its revenue performance. We looked at ad location and site ...
IMPROVING CLICK THROUGH – YOUR HOST SITE PERFORMANCE 14 Aug 2013 | 05:44 pm
We all have a need for speed – speedy loads of our site and its associated ad servers. In a world where people grow bored and move on in an average of 3.4 seconds, we do not want to do anything to en...
IMPROVING CLICK THROUGH – PLACEMENT ON THE PAGE 12 Aug 2013 | 05:39 pm
Do over half your readers never see the ads you want displayed? A recent study from comScore looking at the period of time from May 2012 to February 2013 reports that 54% of online display ads are not...
HAS SELF REGULATION FAILED? HERE COMES THE FTC 9 Aug 2013 | 09:57 pm
The Wall Street Journal is reporting this morning that after two years of negotiating and failed guidelines, the work of the Internet ad industry to develop a self-regulation policy seemed to have end...
Google and Starbucks WiFi – Now Even More Interesting 7 Aug 2013 | 05:01 pm
When the word first broke about Google reaching a deal to supply WiFi services to Starbucks over AT&T, most reports described it as a way for Google to expand their fiber network while simultaneously ...
THE TRUE COST OF FREE – DOES WHAT GOOGLE KNOWS BOTHER YOU TOO? 5 Aug 2013 | 05:36 pm
Thanks to Tom Gara of the Wall Street Journal for last week’s reminder of how much Google really knows about each of us. In his piece entitled My Life, and Past as seen Through Google Dashboard, Mr. G...
