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What is Branding and How it Applies to Chiropractic Marketing 23 Aug 2013 | 10:37 pm
When you hear the word “brand” or “branding” what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today’s world of business it’s more than that, bra...
Great Chiropractic Marketing Begins with a Good Story 3 Aug 2013 | 11:32 pm
Five years ago this month chiropractic marketing officially became my primary source of income. Just four years prior I was a breath away from losing my practice, and now I was selling my practice at...
The Size of Your Practice Does Not Reflect Its Success 20 Jul 2013 | 04:22 am
In the business world you never know who will thrive and who will barely survive. Businesses with large bank rolls often find themselves closing their doors in areas that should have been ripe with co...
Grow Your Practice and Engage Your Patients with Chiropractic Newsletters 10 Jul 2013 | 12:12 am
Unlike other marketing tools used in your practice, chiropractic newsletters can be used to educate and inform a targeted audience, your existing patient base plus those patients who have shared their...
Increase Conversion Rates with Effective Communication Skills 26 Jun 2013 | 05:17 am
Let’s be honest. You can have an awesome chiropractic office, a warm and friendly staff and your chiropractic techniques can be “off the charts” wonderful, but some patients might never experience yo...
3 Ways to Use Chiropractic Ads on your Website 18 Jun 2013 | 09:06 am
For over five years the Ultimate Chiropractic Ads have been a leader in print advertising. But did you know that there are other ways to use the ads? Marketing your practice can be done in print and ...
Turn Negative Online Feedback and Reviews Into Positive 4 Jun 2013 | 07:38 pm
If you’ve ever been on sites like eBay, Etsy or Amazon, you are probably very familiar with the meaning of “feedback”. Sellers on these sites know the value of positive feedback. This value translate...
Amplify Your Practice Marketing with Location, Places, Pages & Reviews 23 May 2013 | 03:50 am
In real estate the mantra is “location, location, location”. Simply meaning that if you are fortunate enough to have a home or business in the right location, then this will bring you higher resale v...
You Want the “Where the Rubber Meets the Road” Kind of Marketing 16 May 2013 | 04:38 am
As a new graduate of chiropractic school, your determination to begin your chiropractic career is at its highest point. There is nothing that can hold you back. Fresh out of clinical rotations, you a...
Chiropractic Marketing With Foursquare Check-Ins 8 May 2013 | 09:09 pm
Marketing by way of social media, is easy for some but downright difficult and time consuming for others. Although it is relatively inexpensive, except for the time spent setting up pages and accounts...
