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Why your brand’s engagement rate sucks and how you can improve it 13 May 2013 | 03:35 pm
TweetNote- – an edited version of this post was originally published on Econsultancy There seems to be a lot of confusion over engagement rates. in the simplest possible terms, an engagement rate is a...
Social and mobile: a match made in marketing heaven 25 Apr 2013 | 06:20 pm
TweetSocial media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by...
Facebook Graph Search: the next big thing, or next big failure? 12 Mar 2013 | 12:39 am
TweetSitting in a room full of social media marketers talking about how to best use a social network for marketing isn’t among my favourite tenses to do. However, Facebook graph search is intriguing –...
9 questions every brand manager should ask their mobile strategist 16 Feb 2013 | 01:42 am
TweetNote- – this was originally published on Econsultancy With a recent study showing that only a tiny 14% of CMOs are happy with their mobile strategy we thought it was about time people start askin...
Quality vs quantity in social media. It’s not a debate we should be having. 23 Oct 2012 | 02:43 pm
TweetFor years social experts have been declaring that the power of social is to engage people. To have conversations with them, all that jazz. It’s even hinted that because engagement is so important...
Good brands know when to shut up 4 May 2012 | 01:06 am
Tweet Note- – this was originally published on the Marketing Magazine blog We live in a world that is constantly updating. It is always on. We are surrounded by new content; hundreds of TV channels,...
Do you really want a Google+ page for your brand? 8 Nov 2011 | 11:03 pm
Tweet Google+ launched brand pages yesterday to some fanfare and it seems that once more people are hailing it as the next big thing, the Facebook killer. Even people who were but yesterday decrying ...
The woes of Frictionless Sharing: or why I don’t want to know when you poop 29 Sep 2011 | 01:29 am
Tweet Automatic posting, or frictionless sharing as Facebook is calling, essentially means Facebook automatically sharing updates of what a person is doing. Whether that activity is listening to a mu...
Social isn’t just a problem Google can solve 30 Jun 2011 | 02:21 am
Tweet Google’s latest effort to enter the world of social, Google+ launched today. Possibly the most interesting thing about the launch is the number of people who have passed comment without even tr...
Want to win a car or a holiday? Enter a Facebook competition, because no one else is. 14 Jun 2011 | 10:16 pm
Tweet In the rush the “engage” fans, and grow fan numbers, hundreds of brands are being very quick to give away fantastic prizes in competitions on their Facebook pages. The problem is very few of th...
