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Join the Family! 13 Apr 2012 | 01:12 am
It’s hard to believe we have been delivering professional training in Digital Marketing for more than three years! As the first specialists in Digital Marketing education, I can still recall launchin...
What Does Facebook’s IPO Reveal About Where Our Digital World is Going? 29 Feb 2012 | 01:31 am
SHOW ME THE MONEY Facebook is the first of a new breed of digital companies whose value is built on "other people's stuff". Facebook manufactures nothing. It provides no products. It is built on the b...
What Does Facebook’s IPO Reveal About Where Our Digital World is Going? 8 Feb 2012 | 04:12 am
SHOW ME THE MONEY Facebook is the first of a new breed of digital companies whose value is built on "other people's stuff". Facebook manufactures nothing. It provides no products. It is built on the b...
The Holy Grail of Digital Marketing 1 Feb 2012 | 01:53 am
The holy grail of digital marketing is personalisation. My past actions online are the best indicators of my future likes and needs. So by tracking everything I do online now companies will be better ...
I Broke the Law! 24 Jan 2012 | 03:33 am
I broke the law, I broke it at least once a week. I downloaded movies and TV series from illegal filesharing websites. (I was not a pusher though, just a casual user for personal use). My other half a...
Internet Censorship Is Not the Answer to Problems of Online Piracy 19 Jan 2012 | 03:13 am
If you visit Wikipedia [1] today you'll see that they have gone black in protest at the SOPA bill working its way through the US congress. Wikipedia (unlike Twitter) have rightly recognised that this ...
Leading Specialists Unite to Give Online Businesses a Kickstart 3 Nov 2011 | 04:27 am
The Digital Marketing Institute has gathered an elite cluster of business and digital media specialists to help give online businesses a kick start through two dedicated training programmes. The goal ...
Split personality? Reconcile your two halves for a succesful web presence. 3 Nov 2011 | 04:27 am
[1]When it comes to the web more and more people are suffering from a split personality. What we do at home as consumers and users of the web is completely different from what we try to do as business...
Steve Jobs did 1 thing well. He made the power of technology accessible to everyone. 12 Oct 2011 | 12:52 am
[1]Steve Jobs did 1 thing well. He made the power of technology accessible to everyone. Ultimately what he did brilliantly was to improve the interface between human beings and technology. He changed ...
Ireland leading the digtal recovery 5 Oct 2011 | 02:41 am
[1]Last week Google [2] and Facebook announced that they are expanding their offices in Dublin and now Twitter [3] will establish an international office here also. Barry O’Leary, CEO of IDA Ireland, ...
