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Is a quick linking process slowing your social media growth? 8 Nov 2011 | 06:29 am
A fellow marketer asked me why we didn’t automatically link our updates to Facebook, Twitter and other social media accounts, pushing our content out to all of our social media networks with one click...
Just Spell It Out 13 Sep 2011 | 05:08 am
Have you ever told someone about a funny TV commercial but couldn’t remember what product it was advertising? Some ad gurus might say it doesn’t matter whether or not you remember the brand, as long a...
How does branding relate to new company acquisition? 16 Aug 2011 | 12:54 am
I was talking to a client the other day and in addition to the work we were discussing, they had some questions about branding if they were to acquire another company. Although this is a robust topic ...
The Benefits of Bitly 21 Jul 2011 | 01:25 am
B2B social media marketers know that short URLs are a necessity. You’re constantly limited with how many characters you have for Twitter, Facebook, LinkedIn, etc. But the power of a long URL, with tra...
Socialmonials 13 Jul 2011 | 10:25 am
With the world buzzing about social media, it’s easy to overlook the traditional case study or testimonial as a marketing tool and to focus instead on adding followers through Facebook and Twitter. Bu...
What matters: Rethinking content 18 Jun 2011 | 04:44 am
We’ve all heard that content is king. That to build trust and gain customers, every B2B company should be creating online content that is relevant and valuable. And that’s true. But as communication e...
Your marketing database: 8 tips to power your sales efforts 28 May 2011 | 02:51 am
Most marketers know that having a database is important to their organization’s marketing efforts. But creating one, maintaining it and using it effectively are much easier said than done. To ensure y...
P.S.: Powerful or Passé? 26 May 2011 | 01:00 am
Last week, while working on a business letter here at MarketSense, we took a step back and asked ourselves if the old letter-writing rules still apply. Sure, a strong headline always adds value, but w...
Clearing the Content Creation Hurdle 24 May 2011 | 09:08 am
By now, most B2B marketers know that creating content and establishing thought leadership — through blogs, white papers, etc. — is a critical component of marketing success. The value of nurturing pro...
Tips for B2B Mobile Marketing 12 May 2011 | 08:29 am
If you’re still wondering about the value of using mobile platforms for business-to-business marketing, check out this new story in BtoB. According to B2B marketing expert Christina “CK” Kerley, mobil...
