Georgewiscombe - georgewiscombe.com
General Information:
Latest News:
Facebook mobile — the elephant in the room. 23 Aug 2012 | 12:10 am
Brands are becoming more & more invested in Facebook as a platform and we as a community are starting to really appreciate the power of social data and the impact this can have on awareness, sales & e...
Social media is losing the war on ROI. 21 Apr 2012 | 11:11 pm
Last year, in the US alone, brands spent upwards of $3BN on social. Sure, there’s a long tail value in building your brand on social & nurturing your community but this is not sustainable. It’s unreal...
Great People 8 Sep 2011 | 01:28 am
Hire Great People and give them freedom to be awesome Andrew Mason, Groupon
Simple steps to increase engagement on BBC News 31 Aug 2011 | 09:00 pm
I’ve been working with a lot of different brands lately, developing ways in which they can increase their user-engagement and brand visibility. It amazes me that so many content-orientated brands aren...
Love what you do 18 Aug 2011 | 09:10 pm
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. Steve J...
Social Statistics 12 Aug 2011 | 02:23 am
I’ve been thinking about Foursquare a lot lately. It’s something I use every day to keep friends in the loop & as a sort of diary / life-tracking tool (I’m not really driven by the gaming or deals mec...
Picasso fable 29 Jul 2011 | 09:08 pm
Picasso was in a park when a woman approached him and asked him to draw a portrait of her. Picasso agreed and quickly sketches her. After handing the sketch to her, she is pleased with the likeness an...
Interactive storytelling 26 Jul 2011 | 11:49 pm
I think we’re all aware now that despite having many iBooks, the iPad is never going to be a “kindle-killer”. It’s not appropriate for long reading experiences; the screen can be harsh on the eyes, th...
Coke 24 Jul 2011 | 03:09 am
A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the Presid...
Insites Tour – London 22 Jul 2011 | 12:30 am
The Insites tour is a series of informal evening discussions held in creative spaces. I attended the London event at Engine / Jam offices in Oxford Circus. There was a good range of attendees from all...
