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Case Studies in B2B Content Marketing 25 Jul 2013 | 04:55 am
Mari Gottdiener specialized in getting credit bureaus to address and correct credit-report errors. After struggling to find clients throughout the general population, she discovered that mortgage brok...
David Finch on Becoming a New York Times Bestselling Author 22 Apr 2013 | 12:04 am
David Finch didn’t set out to become a best-selling author of the New York Times best-selling memoir, The Journal of Best Practices. The former engineer was merely trying to save his marriage when he ...
Why Professional Services Providers Should Publish A Book 22 Feb 2013 | 03:15 am
One morning, you open your inbox and find several e-mails that will boost your business. There’s an invitation to speak at a national conference. A leading blogger asks for an interview, exposing your...
Social Responsibility Case Study: HMC Architects 15 Jan 2013 | 02:32 pm
Buildings and development provide countless benefits to society. yet, buildings are the nation’s biggest polluters. According to the Environmental Protection Agency, buildings accounted for 72 percent...
7 Steps To Get “Slightly” Famous 11 Dec 2012 | 01:37 pm
A few years ago, marketing was simpler. A professional service marketing strategy, for instance, could embrace public speaking, article publishing and book authorship as a marketing strategy likely to...
Social Media: One Size Does not Fit All 13 Nov 2012 | 01:38 pm
I was recently re-engaged by a past client. Our initial work concluded a few years ago and in that time he’d made strides building upon our initial thought leadership and content marketing program and...
Niche Marketing for Professional Service Firms 12 Oct 2012 | 10:29 pm
Contractor’s Business School (CBS), is a training, consulting and coaching business specializing in working with contractor firms. A few years ago, CBS established a track record for helping contrac...
Marketing Professional Services with Panel Discussions 21 Sep 2012 | 11:11 am
Few strategies are more effective for marketing professional services by drawing prospects to you in a non-selling way while positioning your business as a thought leader. The post Marketing Professi...
Your Online Presence and Brand Reputation 6 Sep 2012 | 06:42 am
All businesses (regardless of size or industry) can’t ignore the importance of online brand reputation. Your target market is armed with search engines, social media and an increasing ability to contr...
Building Relationships With Authority Websites 28 Jul 2012 | 02:11 am
Content Marketing on Authority Websites Early in my career, I wrote an article about how to publish articles as a marketing strategy for small businesses. It took only a few hours because I knew the s...
