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Building a Case for Marketing in the Boardroom 7 Aug 2012 | 11:13 pm
Posted in Chris' Corner,Industrial Marketing and Sales,Marketing, General B2B marketers now face more obstacles than ever before. Between a tough business environment that has led some companies to c...
Building a Thought Leadership Campaign 23 Jul 2012 | 02:22 am
Posted in Industrial Marketing and Sales,Marketing, General,Public Relations GlobalSpec’s Industrial Marketing Digital Summit on Wednesday, July 11 brought together industrial marketers from leading ...
What’s Working Best for Driving More Leads and Sales Today 23 Jul 2012 | 02:18 am
Posted in Content Marketing,Industrial Marketing and Sales,Marketing, General GlobalSpec’s Industrial Marketing Digital Summit on Wednesday, July 11 brought together industrial marketing experts from...
Industrial Digital Marketing Summit — Social Media Panel 23 Jul 2012 | 02:09 am
Posted in Content Marketing,Industrial Marketing and Sales,Marketing, General,Social Media One of the most popular sessions at the recent Industrial Marketing Digital Summit was a panel discussion on...
Proving Marketing’s Value to the CEO 23 Jul 2012 | 02:03 am
Posted in Industrial Marketing and Sales,Marketing, General Proving marketing’s value to the CEO was a hot topic at the recent Industrial Marketing Digital Summit. GlobalSpec Chairman and CEO Jeff Ki...
2012 Industrial Marketing Trends: What You Need to Know 26 Jun 2012 | 01:57 am
Posted in Industrial Marketing and Sales,Market Research,Marketing, General The Industrial Marketing Trends Research Report is compiled from an annual survey conducted by GlobalSpec of marketing and ...
Find the Right Marketing Agency for Your Company 30 May 2012 | 04:42 am
Posted in Industrial Marketing and Sales,Marketing, General Most industrial companies, large or small, can benefit from having a marketing agency to help strategize, develop plans, buy media, and exe...
Take Time for Strategic Thinking 30 May 2012 | 04:33 am
Posted in Industrial Marketing and Sales,Marketing, General I was speaking with a director of marketing at a mid-sized industrial supplier the other day and she said, “I have so much to do I need som...
Getting Satisfied Customers to Spread the Word 22 May 2012 | 08:23 am
Posted in Industrial Marketing and Sales,Marketing, General,Social Media People like to talk with other people. Industrial professionals, in particular, like to be expert sources of information for t...
Sending More, Risking Less 15 May 2012 | 02:40 am
Posted in E-Mail Marketing One of the biggest challenges in e-mail marketing today is managing e-mail frequency. Each e-mail you send to the contacts on your list can represent a chance to build your...
