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The Scourge of Bad Content Marketing 10 Jun 2013 | 09:15 pm
Content marketing has become a mandatory digital marketing tactic: a standby for all businesses, regardless of industry or niche. The current vogue for content marketing has, unfortunately, precipitat...
Why Healthcare Professionals Need to Be Attentive to Web Design 8 May 2013 | 08:33 pm
This winter, the Pew Internet & American Life Project, in alliance with the California Healthcare Commission, released a report on Americans’ health information-seeking behaviors. They found the foll...
Making Pinterest Central to Your Marketing Strategy 30 Apr 2013 | 07:24 pm
Awareness Inc. released the results of a survey conducted among digital media professionals on their attitudes towards social media marketing. The market research firm found that nearly 80 percent of...
Making Web Design about Usability 23 Apr 2013 | 07:17 pm
“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.” This was the ...
What an Unexpected Viral Hit About Razors Can Teach You About Online Video 15 Apr 2013 | 07:06 pm
In 2010, Michael Dubin decided to start a company: a razor-blade business and “lifestyle company.” He built a website, exhausting his life savings in the process, and he ran his fledgling company – Do...
Simpler is Better When it comes to Web Design 4 Apr 2013 | 07:07 pm
Early in March, the New York Times told the media that its website, which had remained essentially unchanged since 2006, would be renovated in dramatic fashion. The newspaper made a prototype of the n...
Putting the Marketing Back in Digital Marketing 18 Mar 2013 | 06:01 pm
A new Econsultancy and SoDA Digital Marketing Outlook 2013 report shows just how confident brands have gotten in the value of digital marketing. They are backing up this assurance and excitement with...
Rethinking SEO Strategy: Optimizing for Information Seekers 28 Feb 2013 | 07:59 pm
Alpenglow Dental, a dental office with four locations in Utah, recently changed its approach to search engine optimization. The company had previously focused on delivering content loaded with buyer-...
Video Marketing in the Era of Participatory Entertainment 21 Feb 2013 | 08:33 pm
There’s been a lot of talk lately about how popular entertainment is entering a new era of “participation” and accessibility. Mark Suster, in a column titled, “The Most Interesting Online Video Trend...
Online Video Marketing for the Hospitality Industry 13 Feb 2013 | 08:36 pm
The US hospitality industry, which was battered with particular ferocity by the Great Recession, is now showing signs of health. The American Hotel & Lodging Association (AH&LA) released information ...