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Strategic Communications Group to sponsor and participate in upcoming Inbound Marketing Summit in San Francisco, CA. 26 Jun 2013 | 06:57 pm
Silver Spring, MD June 25, 2013 — Strategic Communications Group, Inc. (Strategic) announced today that the company will be participating in and sponsoring the Inbound Marketing Summit in San Francisc...
Get With The Program: How Sales and Marketing Integration Can Change Your Business 11 Jun 2013 | 07:25 pm
Silver Spring, MD June 11, 2013 – Join Strategic Communications Group (Strategic) and Acadia Lead Management Services for a free 30-minute webinar (on Thursday, June 27 at 11:30am EST) featuring Marge...
3 Lessons from Netflix and Amazon Content Forays 5 Jun 2013 | 04:35 am
The three lessons business-to-business and government-focused corporate and field marketers can take from the entertainment and content strategies of Netflix and Amazon. Go to Article at Digital Marke...
Listen Up and Think Like a Publisher: Achieve Sales ROI from Blogging and Social Engagement 29 May 2013 | 08:05 am
We are living in a day and age when information is increasingly available, yet far more questionable than ever before. In other words, there is a lot of noise and little worth hearing. In this 30-minu...
Publisher Pay Walls Plus Up Impact of Corporate Blogging 2 May 2013 | 10:24 pm
Many business and trade publishers, such as the New York Times Company, have constructed pay walls, allowing readers free access to only a fixed amount of content. A meaningful segment readers will el...
How to Win Business with Dynamic Content 29 Apr 2013 | 08:14 pm
In a world gone mad on search and social media, the most effective way for a government contractor or technology provider to find customers is to help them find you early in the procurement process. A...
CEOs and Social Media: How to Make a Case for Investment 22 Mar 2013 | 05:13 pm
The number one reason why social sputters among the executive elite is the inability of marketers, consultants and advisors to articulate a clear and compelling value proposition. The return on invest...
The Perfect Partner Pitch 23 Feb 2013 | 07:08 am
If you consider that 50 percent of marriages now end in divorce it should be no surprise that most teaming relationships among government contractors fizzle in a similar swell of disappointment and di...
Three Secrets of Social Media 10 Jan 2013 | 07:47 am
With 2013 and a fresh crop of resolutions upon us, it’s probably safe to assume there’s something about social media on your to-do list for the year. Most of the federal marketers with whom I’ve spoke...
Three Industry Trends that Will Define Government Marketing Tactics 9 Jan 2013 | 12:22 am
Historically, a government contractor’s marketing activities were designed to create noise and hope for the best. But that game has changed. And a lot of the reason is technology, which continues to s...
