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Are Microsites Right for Your School? 24 Aug 2013 | 12:07 am
A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and many variations of present and future student...
4 étapes pour concevoir un site web axé sur le recrutement d’étudiants internationaux 23 Aug 2013 | 07:42 pm
Pour de nombreux établissements d’enseignement supérieur, le recrutement d’étudiants internationaux prend une part grandissante dans leur stratégie globale de recrutement. En effet, les étudiants inte...
LinkedIn launches University Pages to help career-minded students find the right college 21 Aug 2013 | 06:34 pm
LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college or university...
Should your college be on Instagram? 19 Aug 2013 | 08:59 pm
With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational institutions can no longer ignore. But small colleges and community colleges ...
3 Tips for Recruiting Transfer Students 16 Aug 2013 | 10:04 pm
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages. For a lo...
4 raisons pour les collèges et universités d’investir dans le référencement naturel 9 Aug 2013 | 05:45 pm
Chacune de nos collaborations avec un collège ou une université sur leur marketing en ligne commence par un audit approfondi de leur écosystème Web pour diagnostiquer les problèmes et poser la base d’...
Make your Facebook ads appear on newsfeeds thanks to the Power Editor 7 Aug 2013 | 07:24 pm
Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the ROI of these ads ha...
Digital Metrics Every School Should Measure 31 Jul 2013 | 09:24 pm
So your school has set web ecosystem and has a digital marketing plan in place, but have you decided what the objectives for the entire web system are? Is this a lead generation tool or purely for ins...
3 conseils pour optimiser la présence de votre collège dans les medias sociaux 29 Jul 2013 | 09:06 pm
Selon le rapport 2013 Social Amission, 75% des élèves de la promotion 2013 prennent en compte les médias sociaux dans leur décision d’inscription à un collège. Quelle que soit la nature exacte de cett...
How to Leverage your Graduates for a Professional Network 27 Jul 2013 | 12:32 am
With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as somewhat of an afterthought. Sure, alumni have al...
