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Wholly Harley 1 Jul 2013 | 09:17 am
Co-creation’s just another word for Harley-Davidson, says marketing chief Mark-Hans Richer. The whole world loves the story of the mighty corporation that got its start in a garage: Amazon, Apple, Di...
Mighty Marks 1 Jul 2013 | 09:16 am
Winning favor from today’s consumers is not a pretty picture. Featuring Dina Keenan of Claire’s Stores; Sergio Fuster of The Dannon Company; Kevin George of Beam Inc.; Lisa Macpherson of Hallmark Card...
Singular Sensations 1 Jul 2013 | 09:15 am
Every touchpoint must provide a cohesive brand experience. By David Kessler. Imagine the scene: Someone with whom you are connected uses a smart device to capture a moment in time and, via an online f...
Social Identity 1 Jul 2013 | 09:14 am
Social shoppers are shaping today’s brand identities. By Holly Pavlika. Remember just a few years ago when social media was considered to be a fad? Today, 92 percent of companies incorporate social me...
Kaleidoscope Principles 1 Jul 2013 | 09:13 am
Brands must roll with the rough and tumble of the digital age. By Cindy Jolicoeur. If social media connection and mobile access can topple governments, what does that mean for how these consumer techn...
Word-of-Eye 1 Jul 2013 | 09:12 am
Smile. You’re (always) on Candid Camera. By Allen Adamson. What is it about all this photo sharing? Come on, how many pictures are you going to take of you and your buddy at the bar with droll express...
Brand Realities 1 Jul 2013 | 09:11 am
Re-imagine, re-frame, re-shape, re-position and re-invent your brand’s identity. By Beth Ann Kaminkow. We are in the midst of an era of "re." Almost any word or idea with "re" inserted in front of it ...
The Cheers Effect 1 Jul 2013 | 09:10 am
How likability can increase your sales quotient. By Lynne Robertson. Unfortunately for many retailers, their quest to be liked on Facebook has left them forgetting the importance of being liked in the...
Let It Go 1 Jul 2013 | 09:09 am
Buddha, Tao Te Ching, and the brand path from less to more to everything. By Stanton Kawer. Shopper marketing’s role in building brands usually does not extend from cradle to consumption. Oftentimes, ...
Activation Imperatives 1 Jul 2013 | 09:08 am
Marketers must streamline brand plans to activate consumers. By Stacy Thomson. Marketing plans require a lot of hard work. You know that. You and your teams probably invest months of time, slogging th...
