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How to design without deception 2 Mar 2012 | 06:53 am
BY CHUCK GREEN Do we have any responsibility for the messages we help to communicate? Everyone has run into a prospective client that wants to sell fantasy to people who are living in fact. The truth ...
Chuck Green'sDesign Briefing Archive 30 Dec 2010 | 02:17 pm
BY CHUCK GREEN Twice a month, since 2005, I have been e-mailing a list of innovative and interesting examples of graphic design, web design, illustration, typography, and marketing. This is an archive...
The assertive palette 23 Jul 2010 | 02:06 am
BY CHUCK GREEN A design palette is a mix of basic ingredients— typefaces, photographs, illustrations, and color schemes—that, in one designer's opinion (mine), represents a distinctive mood or style.
Punctuate with images 10 Jun 2010 | 03:50 am
BY CHUCK GREEN Whether it's print or online communications, one simple way to punctuate the message or feeling you want to communicate is to inset generic images that build on the theme (figure 1).
Tall news 1 Oct 2009 | 12:10 pm
BY CHUCK GREEN Think outside the box. Does a newsletter have to be 8.5 inches wide and 11 inches high? Does it have to have a nameplate at the top of the cover with an article below it? Does it have t...
Create an out-of-the-ordinary booklet 2 Jul 2009 | 02:48 pm
BY CHUCK GREEN The book is a primary fiber of the information fabric. A form and function so deep-seated, new ways of delivering ideas, no matter how revolutionary, struggle against it. Even with the ...
The word works palette 2 Jul 2009 | 12:26 pm
BY CHUCK GREEN The “word works” palette uses vivid colors and the beauty of elegant typefaces to do the job typically delegated to illustrations and photographs. And it is economical.
Idea architecture 2 Jul 2009 | 03:27 am
BY CHUCK GREEN How do you generate interest in a project without committing to a design—demonstrate the idea architecture. I created this flow chart recently as part of a proposal for a Web to an expe...
Sell your site with a “Webcard” 2 Jun 2009 | 11:34 am
BY CHUCK GREEN No matter what we offer online, in many if not most cases, we have yet to reach significant segments of our audience. As I see it, there are three obvious groups who are tough to reach:
Object marketing 29 Mar 2009 | 02:03 pm
BY CHUCK GREEN Call it the profound power of “free.” I don't know if you're like me, but I get excited about receiving unsolicited gifts in the mail—little unexpected promotional items such as pens, b...
