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Curating Stories: The Power of Corporate Storytelling 14 Jun 2013 | 06:41 pm
No one remembers press releases, let alone reads them. People do remember stories, and they enjoy listening to them. Finding your corporate story was the subject du jour in the panel discussion “Curat...
The Promise and Peril 0f Internal Social Media 14 Jun 2013 | 12:18 am
“The three goals for internal communications is to inspire, inform, and involve,” said William Amurgis, Director, Internal Communications for American Electric Power in his presentation “The Promise a...
How to Conduct an Interview 13 Jun 2013 | 09:06 pm
“The interview is the spine of your story,” said Drew Keller, video producer for StoryGuide. “It is the part of your story that’s going to give it emotion, and focus, and it’s how your audience is goi...
Create Media Outlets Out of Your Brand 12 Jun 2013 | 11:30 pm
“Cover your own industry and become trade publishers,” said Mark Ragan, CEO of Ragan Communications in our conversation at his conference, Ragan’s 6th Annual Social Media for PR and Corporate Communic...
What’s the Right Balance of Social Media for Your Social Business? 11 Jun 2013 | 07:02 pm
There are five different areas of consideration (measurement, platforms, content, engagement, and search) when you’re developing a social media plan for your business, said Adam Brown, Former Executiv...
The Best Interactive Techniques that Make eLearning Stick 11 Jun 2013 | 07:01 pm
All the education experts I’ve spoken to universally agree that interactivity is key to successful eLearning. But interactivity is such a broad term. So many things can be construed as “interactive,” ...
How to Extend the Life of Really Popular Content 6 Jun 2013 | 12:23 am
Creating content takes a ton of work and effort. Wouldn’t it be great if you could extend the life of your content? How can you stretch it out so that one effort can be multiple units of content rathe...
Inject Some Zappos-Like Fun into Your Corporate Videos 31 May 2013 | 07:17 pm
Zappos has an extremely strong company culture. Much of that culture is expressed by the employees to the outside world through a series of very funny and silly videos. Those videos help reinforce the...
Strategies for Managing Employee Communications in a Social World 29 May 2013 | 07:56 pm
Microsoft’s goal for employee communications is to instill a combination of company pride, confidence, and advocacy, said John Cirone, Director of Employee Communications at Microsoft in his presentat...
With Video, Employees in Remote Locations Get More Face Time with Executives 24 May 2013 | 02:40 am
“Employees are your ambassadors. They’re the ones interacting with your customers. You have to get those customer insights quicker up to leadership and make strategic decisions. The whole cycle of ali...
