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How High Do You Need to Rank on Google? 15 Jul 2013 | 10:47 pm
Achieving the top position in Google's organic search rankings is even more important than you may realize. The top position generates 33% of all search traffic, the number 2 position gets 18% of sear...
Happy July 4th – Some Things to Remember 3 Jul 2013 | 10:19 pm
The Spirit of July 4th This July 4th as we enjoy our “beer, picnics and baseball games,” let’s not lose sight of the fact that many of the fifty-six signers of the Declaration of Independence risked a...
12 Characteristics of Great Print Advertising 11 Jun 2013 | 06:16 am
Here are 12 Characteristics of Great Print Advertising. Be aware of size, frequency and color used in any campaign.
Is There a Better Way to Measure ROI? 15 May 2013 | 03:27 am
Is return on investment the only way to measure marketing effectiveness? In marketing, we always stress return on investment, or ROI. But I recently read an article in Forbes that argues traditional R...
Make Your Website Mobile-Friendly with Responsive Design 3 Apr 2013 | 07:50 pm
With a responsive website, visitors are able to see the same website on their desktop computer, tablet or smartphone. Your website detects the device being used and adjusts the layout and resolution t...
Building a Business Website? Avoid This Costly Mistake 17 Feb 2013 | 10:50 pm
Custom website development is usually too complicated and costly in the long run. When thinking about redoing your current website -pay special attention beyond the website design and content and cons...
Apple’s Super Bowl Commercial – One Singular Sensation 4 Feb 2013 | 07:00 pm
In 1984, the big talk in advertising was all about Apple's "Big Brother" Super Bowl commercial, which broke many of the time-tested rules regarding advertising. It was long - one full minute; it only ...
Your Marketing Toolbox: Internet Marketing 2 Jan 2013 | 08:32 pm
Today people jump online for even the smallest purchase decisions, so internet marketing should be a regular part of your marketing activities. It's probably the most versatile medium out there, allow...
Your Marketing Toolbox: Public Relations 6 Nov 2012 | 06:57 pm
This series breaks down different marketing tactics to help you determine which ones will best support your marketing strategy. This post features public relations.
Your Marketing Toolbox: Advertising 28 Sep 2012 | 11:55 pm
Different marketing tools come with different strengths and weaknesses. Here we present some of the pros and cons of advertising and the role it should play in your marketing.
