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It’s Time to Get Real About Real-Time Marketing & PR 7 Jul 2013 | 09:11 am
When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. There were c...
How to Create an Editorial Calendar 4 Jul 2013 | 09:30 am
Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories or overall focus of each issue. Weeklies, dailies and quarterlies all provide a...
Taking a Newsroom Approach to Content Marketing 6 May 2013 | 10:01 am
Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine...
Apologies From Journalistics 24 Apr 2013 | 11:05 pm
For those of you Journalistics readers who subscribe to our RSS feed, you will have noticed a random headline and spam text was accidentally sent to you yesterday. Our technical resources are looking ...
Your Brand As Media 17 Apr 2013 | 09:15 pm
Three years ago, using the “earned, owned and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my presentations generated eyebrow raises, versus the eye rolls that ar...
Let Me Ask You a Question 5 Apr 2013 | 07:45 pm
It’s much easier to answer questions when you have time to prepare. When you’re being interviewed by a journalist, grilled on the stand a trial, or trying to convince an HR manager to put you through ...
Skills Entry-Level PR Hires Should Have 3 Mar 2013 | 05:02 am
Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college....
The Two Most Effective Media Relations Tactics for 2013 26 Feb 2013 | 11:09 am
You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. For many of us, it’s what attracted us to media relations...
Every Brand Has a Story To Tell 21 Feb 2013 | 10:02 am
One of the first clients I worked with out of college was a toilet company. Granted the company was the largest international manufacturer of bathroom fixtures – products every house and office in the...
What Led You to PR or Journalism? 5 Feb 2013 | 06:20 pm
Time for some reminiscing. Think back (for some of you, think way, way back). What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover ...
