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Organic versus Natural -- Myths, Misconceptions and Marketing 7 Jan 2011 | 06:00 pm
Marketing experts know that for many consumers, natural equals healthful. For that reason, labels with 'organic' and 'natural' are used extensively. Research is showing that many consumers trust the w...
Pre- & Probiotics as Foundational Supplements 9 Dec 2010 | 09:10 am
Probiotics have been drawing a great deal of attention, not only from the scientific community, but also from the media at large. Research has shown that these friendly bacteria, which have been tradi...
What's Hot in Natural & Organic New Product Trends 20 Nov 2010 | 04:13 am
Listen to Bob Burke as he gives a great overview of emerging and growing trends in natural and organic products across food, beverage, supplements, personal care, and household categories. A consulta...
Flora Continues the Tradition of Product Innovation 25 Jun 2010 | 12:00 am
Flora celebrates 45 years in North America this year. However, the legacy of healing with natural health products goes back to 1916 when Dr. Otto Greither, grandfather of the current Flora owner Thoma...
What's Next for SISU? 8 Jun 2010 | 03:00 am
Supplier member, SISU, celebrates 30 years this year. With their anniversary year and their generous support as platinum sponsor of CHFA Expo West, we thought it is only fitting that SISU be the subje...
In Conversation with Hall of Fame Winner, John Holtmann 27 May 2010 | 06:09 am
John Holtmann, owner of Vita Health, was honoured with the CHFA Hall of Fame Award, the CHFA’s most prestigious award that recognizes long industry service, participation, and impressive achievement o...
CHFA Public Service Announcement Targets Consumers 20 May 2010 | 07:25 am
CHFA’s new national public relations campaign is well underway. In fact, we are proud to announce the recent airing of our new Public Service Announcement (PSA) on Lisa Live (Talk 820 AM), one of the ...
New Consumer Campaign Launched 29 Apr 2010 | 06:33 am
On April 15th, 2010, CHFA chair Deborah Callbreath officially announced the association’s new national public relations campaign to the media. Deborah presented the campaign through a media teleconfe...
Role of the CHFA Board of Directors 12 Jan 2010 | 05:54 am
Ever wonder what a board of directors does exactly for its members? Answering that question is Deborah Callbreath, Chair of the CHFA Board of Directors. Here Deborah discusses the role and responsibil...
The Need for a Fair NHP Regulatory System 9 Dec 2009 | 07:47 am
CHFA's Carl Carter, Director of Regulatory Affairs & Policy Development, speaks about the need for a fair, resonable and predictable regulatory environment for natural health products sector in Canada...
