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Media App Analytics Best Practices – Whiteboard Wednesday 21 Aug 2013 | 08:43 pm
Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. Next up: Media Apps. Introduction Hello, and...
eCommerce App Analytics Best Practices – Whiteboard Wednesday 14 Aug 2013 | 08:52 pm
Localytics Senior Solutions Consultant, Richard Cipolla, dives into a best practices series about kickstarting app analytics to get the deepest insights. First up: eCommerce Apps. eCommerce App Analy...
Will Mobile Save News Publishers? 9 Aug 2013 | 06:45 pm
It’s been quite a week for news publishing with three landmark newspapers. The Washington Post, Newsweek and The Boston Globe all sold to new owners (Amazon CEO and Founder Jeff Bezos, International B...
The App Grows Up: Moving Beyond Downloads to Dollars and Competitive Advantage 7 Aug 2013 | 06:10 pm
In 2009 – the year after Localytics was founded – the Apple App Store reported 1 billion app downloads. Fast-forward five years, and that figure is now 50 billion downloads. With half of the U.S. popu...
App User Retention Up by 10%, Up Nearly 50% on Android 5 Aug 2013 | 04:00 pm
With nearly 1 million apps in the Apple App Store alone, it’s clear that app publishers must go the extra mile to stand out from the crowd. Shifting focus beyond downloads is a good first step, and ou...
App User Retention Up by 10%, Up Nearly 50% on Android 5 Aug 2013 | 04:00 pm
With nearly 1 million apps in the Apple App Store alone, it’s clear that app publishers must go the extra mile to stand out from the crowd. Shifting focus beyond downloads is a good first step, and ou...
Exploring Custom Dimensions & Segments – Whiteboard Wednesday 31 Jul 2013 | 08:44 pm
Localytics Senior Solutions Consultant, Richard Cipolla, covers the basics of grouping app users by custom dimensions and segments for deep insights. Exploring Custom Dimensions & Segments - Whiteboa...
Exploring Custom Dimensions & Segments – Whiteboard Wednesday 31 Jul 2013 | 08:44 pm
Localytics Senior Solutions Consultant, Richard Cipolla, covers the basics of grouping app users by custom dimensions and segments for deep insights. Exploring Custom Dimensions & Segments – Whiteboa...
The Benefits Of Location-Based Data – Whiteboard Wednesday 24 Jul 2013 | 08:20 pm
Localytics Digital Marketing Specialist, Miles Branman, details three key advantages for marketers to incorporating location-based data within mobile and web apps. The Benefits Of Location-Based Data...
The Benefits Of Location-Based Data – Whiteboard Wednesday 24 Jul 2013 | 08:20 pm
Localytics Digital Marketing Specialist, Miles Branman, details three key advantages for marketers to incorporating location-based data within mobile and web apps. The Benefits Of Location-Based Data...
