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Feature: Is retail out of fashion? 27 Aug 2013 | 08:09 am
Whether online or off, experience is key for customer-centric fashion brands, finds Sarah Kempson, but intense interest from global players is putting the locals under even more pressure to evolve. ....
Search is not the solution, it is the problem 27 Aug 2013 | 07:53 am
I’m a businessman, but I’m also a consumer, and I’ve become increasingly frustrated with advertisers sending me to search engines to go looking online for their product or service as their call to act...
Dads luck out this Father’s Day: spending forecast to be half the splurge on Mums 27 Aug 2013 | 07:46 am
Australians will spend less than half of what they spent on Mum for Mother’s Day on poor old Dad this year, new IBISWorld research has found. Lunch or dinner and a gift card have to cut it and will ta...
Pollies paying up big for TV ad space, leaving radio in the lurch 26 Aug 2013 | 06:46 am
TV is by far the favoured medium when it comes to this year’s election campaign, with 93% of the ALP’s ad spend and 96% of the Liberal Party’s ad spend going towards television advertising, but very l...
NewsLifeMedia throws $3 million marketing campaign behind Taste.com.au magazine launch 26 Aug 2013 | 05:52 am
NewsLifeMedia is investing in a multi-million dollar marketing campaign behind the launch of its new print title, taste.com.au magazine. The mag is due to hit shelves on 9 September and will be suppo...
Thinking like a customer: the value of customer journey mapping 26 Aug 2013 | 05:41 am
Customer journey mapping and experience design are among the most powerful tools marketers can use for innovating and meeting customer expectations – allowing diagnosis of customer experience issues a...
Brand Talk: Nobody loves a brand because of its ads 26 Aug 2013 | 05:24 am
For over a decade, Karl Treacher has been stumped, trying to answer the question of why more organisations don’t invest in experience when it directly relates to performance. He’s still stumped, but t...
Are you listening? Customer phone call analytics for unlocking insights 23 Aug 2013 | 07:15 am
Big data and a lack of financial resources are the biggest obstacles for marketers when it comes to driving customer insights from data, a recent US report claimed. Marketers are under increasing pres...
NZ study suggests time-shifting doesn’t hurt ad exposure 23 Aug 2013 | 06:43 am
Advertisers rejoice! A new study from New Zealand has found that the use of personal video recorders (PVRs) to watch TV has not significantly harmed exposure to ads. New Zealand television channel TV...
Differing priorities key to shaky CIO-CMO relationship 23 Aug 2013 | 06:05 am
A new study has reaffirmed the fledging relationship between CMOs and CIOs and the key it can be to business success or failure. Failing to collaborate effectively was one of the main issues that CMO...
