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When Should One Use Animation In Mobile Ad Campaigns? 2 May 2012 | 12:37 am
by Amy Vale According to our partner, Crisp Media, animated ads are 4.5 times more effective than static banners. A few weeks back, we looked at how gaming has become a highly effective feature in ....
Incorporate Gaming Into Your Mobile Advertising Campaigns 28 Apr 2012 | 01:31 am
by Amy Vale While we’ve been looking at recent mobile ads across different industries and verticals the past few months, one of the standout themes which we’ve noticed is the emergence of gaming into...
Mobile Ad Monetization of Apps Leads to Major Success 28 Apr 2012 | 01:31 am
by Amy Vale We’ve spoken before about the different ways of turning app development into a successful business. There is always the option of developing a mobile app that is pay-to-download, but now ...
Mojiva Wins BMA’s Ace Awards - Best Branding Identity/Logo Design 20 Apr 2012 | 08:50 am
by Amy Vale Last night, I was very proud to accept the award for Mojiva for first place in Best Branding Identity/Logo Design at the Business Marketing Association’s Ace Awards. The room was filled ...
Father's Day: A Great Opportunity For a Mobile Ad Push 10 Apr 2012 | 08:07 am
by Amy Vale In the history of marketing, special occasions have always played a key role in innovation and the ‘next new thing’. Consumer brands and ad agencies focus on special occasions such as Fat...
The Top 5 Things to Consider When Creating Mobile Ads 10 Apr 2012 | 03:01 am
by Amy Vale We all know by now the great value of mobile advertising to a business and a brand. We don’t need to give you the statistics again. We will remind you though that the prediction is that ....
UK mobile advertising spend continues to surge ahead 7 Apr 2012 | 12:59 am
2011 IAB figures show 157% growth The UK continues to cement its position as one of the most exciting markets for mobile advertising. Figures recently released by the IAB show a 157% growth in mobile...
Mobile Industry Review: Banking and Finance 7 Apr 2012 | 12:58 am
By Amy Vale We discussed a few months ago how banking has gone completely mobile. According to The Lafferty Group, a consulting company that does banking research, by the year 2029 most banking tran....
DR Advertisers Creating Hyperlocal Answers 7 Apr 2012 | 12:57 am
by Brian Gulotta, Account Executive, Direct Response Performance mobile advertising has been fueling mobile strategies since the beginning. These advertisers are savvy and continually in pursuit of ...
Planning Your Mobile Advertising Calendar: Part 2 27 Mar 2012 | 09:30 am
by Amy Vale Back in February, we discussed the first half of the year’s major holidays to get you thinking strategically about your annual mobile advertising calendar. Engagement during the major hol...
