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Australian Wine Marketing Workshops: where should we go? 13 Feb 2013 | 04:11 am
We are planning our Australian Wine Marketing Workshop tour and are hoping you can help us with determining which towns we should go to? Related posts: Wine Social Media and Mobile App Seminar in Hu...
Wine Conferences & Thoughts on Evolving Pinot Noir NZ 6 Feb 2013 | 05:15 am
Pinot Noir NZ 2013 was a superb conference that focused on the winegrowers. A few days in though there were starting to be rumblings about two things: 1) that profitability was not being discussed, "t...
Who are the Top 150 Wine Tweeters? 25 Jan 2013 | 03:30 am
This question has been answered in a number of different ways. Wine lists on the social media influence ranking engines are one way (Klout, Kred, and PeerIndex) but are very susceptible to gaming and ...
Wine Stores under threat Jancis Robinson and The single bottle dilemma 18 Dec 2012 | 02:10 pm
Jancis Robinson The single bottle dilemma http://www.jancisrobinson.com/articles/a201006091.html Because well over 70% of all wine retailed in Britain is now sold by the supermarkets, because high str...
shopping cart abandonment 18 Dec 2012 | 12:55 pm
MAYBE A POST HERE ABOUT SHIPPING COSTS NOT THE USUAL REASONS? NOT USUAL REASONS … From See Why Another Forrester study shows that the cost of shipping is still the number one cause, and it has been fo...
the way a local wine retailer can get to the top of Google 18 Dec 2012 | 12:55 pm
In a wine SEO post I wrote a couple of weeks ago I talked about your local search results. In passing I mentioned the criteria for normal search, Rand Fish, a SEO “gooorooo” outlines his best guess as...
why do videos 18 Dec 2012 | 12:54 pm
1. they are quick to make (if you have a Mac or some equally easy system) – 3 minutes vs 30 minutes 2. they can rank on the first page of google organic search in the video section despite having no b...
search engine ranking factors 18 Dec 2012 | 12:53 pm
http://www.seomoz.org/article/search-ranking-factors Related posts: How to Rank Higher than your Competitors in a Local Search on Google ranking the best wine ecommerce Wine Blogger Audience and B...
Latest Wine Social Media & App Seminar Slides and How it has Changed 19 Nov 2012 | 05:37 am
These Wine Social Media and Mobile App Seminars were held in five towns in New Zealand in November 2012. They covered (1) Wine Social Media and (2) Wine Mobile / Tablet Apps. I also briefly covered ho...
Facebook Wine Best Practice: Wineries that are doin’ it right 12 Nov 2012 | 03:56 am
We are regularly tracking which wineries are facebook marketing experts, what they're doing so well and what lessons we can learn from them. We are seeing various categories of creative ideas such as ...
