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Don't Waste Your Marketing Dollars on Social Media 30 Dec 2011 | 01:49 am

Right now, there are a lot of blinking lights and distracting excitement surrounding social media. Businesses are throwing ad and management dollars into social with the broad hope that customers will...

Fan Gating 101 16 Oct 2011 | 11:49 pm

You know you’re after Likes for your Facebook page, because they open immediate lines of communication with prospective customers. But do you know how to get qualified fans — those who are legitimatel...

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