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Are your customers “showrooming”? 27 Aug 2013 | 12:00 pm
Unless you’re very smart you’re currently asking yourself: what on earth is “showrooming”? Basically it’s when a client comes into your physical store to see your products in the real world, all while...
How does your online measurement measure up? 21 Aug 2013 | 12:14 pm
We hear time and time again how a major benefit of digital marketing is the ability to measure. From a return on investment perspective you can learn exactly how much money is put into a campaign and ...
Mobile usage of Facebook and Twitter keep growing 20 Aug 2013 | 12:12 pm
When Facebook first listed of the stock exchange their share price took a pounding due to a general lack of mobile strategy. Things have changed and Facebook has massively embraced mobile adverts. Mob...
How publishers can adapt to responsive design 14 Aug 2013 | 12:33 pm
There’s a huge amount of talk these days about responsive design: the ability of a website to adapt to any device without having to swap to a specific mobile or desktop version of the site. For a grea...
A look at global advertising trends with the Nielsen “Global Ad View” 14 Aug 2013 | 12:23 pm
The genius minds behind research house Nielsen have released their latest “Global Ad View” report and we’ve decided to take a look at some of the interesting results: To start off with we’re seeing M...
Are you obsessed with likes? 13 Aug 2013 | 12:11 pm
We recently spent some time with a large client discussing social media strategy and noticed how there is still a massive focus on the amount of total likes on a Facebook page. Of course it’s importa...
OfferForge interviews Nick Jackson of Hollard 9 Aug 2013 | 03:54 pm
As part of our interview series on digital in South Africa we’ve speaking to the client side of the equation with Nick Jackson of Hollard. He speaks social media, digital marketing budgets and affilia...
Monocle: a Native Advertising case study 8 Aug 2013 | 12:11 pm
From humble beginnings in 2007, Monocle Magazine has grown to become something of a media empire. Starting as just a magazine now the company includes a 24-hour radio station and a website. The compan...
Will we be seeing the end of free online content? 6 Aug 2013 | 12:00 pm
For many years we’ve heard the debate that online content is killing traditional publishers. As a reader why would you pay for the content you could read online for free without even leaving the house...
South African online users up by 5 million since last year 1 Aug 2013 | 12:22 pm
Good news for the South African online space, there has been an increase of 5 million new users in the past year according to the latest results by Effective Measure, the countries official measuremen...
