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Google Analytics Common Errors 21 Mar 2013 | 08:34 pm
I found a great article online about common issues with GA reporting and if you are using UTM strings it’s even more important to understand these issues. Thank you crazyegg! 1 – Failure to tag pag...
Is Your Quality Score Costing or Saving You Money? 12 Feb 2013 | 01:20 am
This is a great article from Search engine Land about a topic of conversation I have with customers daily. A Must read if you are running your own PPC campaign. When it comes to AdWords quality scor...
Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics 6 Feb 2013 | 09:25 pm
Happened on a fantastic article about backlinks and organic strategies, it’s a must read for my industry! The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sa...
Contractors Say Search Engines are a Critical Tool for Purchase Decision-Making 31 Jan 2013 | 07:11 pm
SYRACUSE, N.Y., Jan. 30, 2013 — /PRNewswire/ – When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey f...
The New SEO: Search Marketing Integration 31 Jan 2013 | 07:06 pm
Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up...
7 Online Marketing Ideas for 2013 30 Jan 2013 | 08:35 pm
As we embark on the journey called 2013, we have an opportunity to evaluate and evolve how we do business to grow revenue and profits in the coming year. Online marketing represents a tremendous oppor...
Do you know what’s driving leads/sales to your website? Google Analytics can tell you. 29 Jan 2013 | 07:40 pm
The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help ...
Three Of Four CMOs Say Social Media Impacts Sales 25 Aug 2012 | 12:39 am
I found another great article on business insider, and it speaks directly to post of the past. Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social...
Marketers Turn to Search Retargeting for Branding, Direct Response Goals 24 Aug 2012 | 09:58 pm
When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was on...
5 Things PPC May Be Telling You About Your Business 23 Aug 2012 | 09:44 pm
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what ...
