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Lead Generation with Content Syndication 10 Dec 2011 | 08:18 am
Each year, B2B marketers around the world are surveyed about their priorities. Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer...
Which White Paper Format is the Most Effective with Today’s Social Media User? 12 Nov 2011 | 11:25 am
When you read a white paper, do you find a single column or two-column format more effective in understanding the details behind a solution advantage message? Perhaps even three? One question that ma...
B2B Social Media Usage Skyrockets through Content Marketing 1 Nov 2011 | 08:27 am
The latest B2B content marketing research from the Content Marketing Institute and MarketingProfs found that social media usage is on the rise. No big surprise, right? What is surprising is how fast B...
Content Marketing and B2B Lead Generation 20 Oct 2011 | 01:48 am
A recent study by HiveFire has found that content marketing has become the channel of choice for B2B marketers. 82% of respondents reported that they currently are using content marketing, more than s...
Record Earnings in Online Advertising, IAB Study Confirms 3 Oct 2011 | 08:20 pm
If any still had doubts that digital advertising was merely a trending fad, a recent study by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers washed those reservations away. Accordin...
