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The New Public Relations 24 Aug 2013 | 07:54 pm
When users of a consumer software vendor’s product took to the company website to complain about a recent update, they did something unique. They got the software developer to visit the forum for a qu...
How To Ask Your Client For A Captivating Video Testimonial 23 Aug 2013 | 11:42 pm
Some folks hesitate to ask their clients to prepare a video testimonial. But simply put, video testimonials can be one of the best ways to boost your online credibility. In fact, the right video can...
What NOT To Do – A Guide to Employee Relations 22 Aug 2013 | 01:57 am
A great office environment should have been placed on the Bill of Rights as something we should all be entitled to. After films like Office Space, many people are nervous about entering the formal wor...
Small town business has a lot to teach any business 30 Jul 2013 | 04:09 pm
As small town business people, we know a thing or two about business. What we learn in the tough environment of small towns gives us a valuable perspective. We know what it’s like to survive an uncer...
Three Ways to Create More Compelling Online Content 25 Jul 2013 | 04:09 pm
The rise of ‘content marketing’ has breathed new life into blogging. Marketers are once again seeing the potential of a blog as a powerful publishing and content-creation platform. If you can create...
Get Your Sketch On 23 Jul 2013 | 04:03 pm
Another fantastic guest post… let’s talk about how to communicate with something other than words! To be able to illicit a response with a sketch, a doodle or a picture, my friend, Todd is able to do ...
How to maintain a high energy level when traveling for business 17 Jul 2013 | 04:02 pm
NOTE from Phil: What follows is a post from my good friend and fellow Milwaukee small business owner Jim Raffel. Jim travels a LOT for business, so his insights are super helpful for me, and I expect ...
Accountability: Why We All Need to Have It 15 Jul 2013 | 04:04 pm
NOTE from Phil: This is a special guest post from someone I greatly admire and respect, and I am thrilled that Catherine has agreed to write it for me. Not only do I admire and respect Catherine, she ...
Five Tips for Better Videos 10 Jul 2013 | 04:20 pm
I am really excited about today’s guest post, especially since I am now involved in the #ShutUpShow with my very good friend, Berni and my friend, Noeleen, is fantastic and offers up some great tips f...
I Hate to Break The News: Effective Marketing is Hard. And Costs Money. 8 Jul 2013 | 04:15 pm
I am honored to present today’s guest post from Tom Snyder. Tom Snyder, is founder, president and CEO of Trivera, a seventeen year old strategic marketing and communications firm that has embraced th...
