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6 Reasons Pay-for-Performance Models Suck 27 Aug 2013 | 04:02 am
It comes up often, and I’ll admit in my younger PPC days it made me shudder: “So if you’re charging us a fee based on spend, doesn’t that mean you’ll just push the spend to increase your fee?” Well,...
Webinar Recording – Man vs Machine: The Automation Debate 27 Aug 2013 | 01:05 am
Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin. Due to some technic...
3 Heist Movie Rules That Can Really Help Your Conversion Rates 25 Aug 2013 | 05:30 pm
Today’s post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. – As far back as you can remember, you’ve always wanted to be a gangster; the adm...
PPC & SEO Unite with the New Paid & Organic Report in AdWords 23 Aug 2013 | 10:56 pm
AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pu...
ACE Your Account – AdWords Experiments and You 23 Aug 2013 | 12:07 am
Taking Advantage of AdWords Experiments AdWords Campaign Experiments (ACE) is a great but overlooked feature in AdWords. ACE allows you to test structural changes, bid changes, new keywords, or modif...
How the Visitors Flow Report in Analytics Will Make Your Account Better 22 Aug 2013 | 03:56 pm
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clari...
Man vs Machine: The Automation Debate [Webinar] 21 Aug 2013 | 04:45 pm
In the world of pay-per-click advertising, the hunt for efficiency never ends. So it’s really no surprise that PPC automation (running campaigns with software, scripts and apps) has gained steam in re...
When Is It Time To Stop Doing PPC? 21 Aug 2013 | 04:58 am
Every business has to decide at one time or another if PPC is still a viable channel for them. It may be that new channels have proven to be more profitable or that PPC profits have shrunk as demand h...
The PPC Meeting Survival Guide 20 Aug 2013 | 09:09 pm
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense – this is an intensely data-driven line of work, often requiring hour...
Webinar Recording: Common PPC Pain Points 19 Aug 2013 | 11:08 pm
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems. Join Hanapin Marketing ...
