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Five Things To Stop Putting In Your Press Releases 22 Aug 2013 | 07:00 pm
Five Things To Stop Putting In Your Press Releases Press releases are one of those not-dead-yet tools that lazy PR professionals still insist on sending out to hundreds and thousands of journalists a...
Stop Using These Business Jargon Terms. You Sound Pretentious. 19 Aug 2013 | 07:00 pm
Stop Using These Business Jargon Terms. You Sound Pretentious. Some of the smartest people I know can be quite obtuse when it comes to language. Not because they use small words to express small idea...
Google Cracking Down on Hyperlinked Keywords in Press Releases 13 Aug 2013 | 10:00 pm
Google Cracking Down on Hyperlinked Keywords in Press Releases A shudder went through the PR industry last Friday after articles like SHIFT Communication’s announcing “Bad Press Releases Can Hurt You...
The Two-Letter Word That Speaks With Authority: The Royal We 5 Aug 2013 | 10:00 pm
The Two-Letter Word That Speaks With Authority: The Royal We If you’re trying to achieve a sense of authority and credibility with you’re writing, there’s one little word you can use to convey that f...
Fastest Way to Stop Using Business Jargon? Stop Using Adjectives and Adverbs 24 Jul 2013 | 12:00 am
Fastest Way to Stop Using Business Jargon? Stop Using Adjectives and Adverbs You can always spot the new/bad writer — they’re the ones who fervently believe if they use dramatic, purple prose, with l...
Content Marketing Versus SEO: Epic Rap Battles of Geekery 19 Jul 2013 | 12:00 am
Content Marketing Versus SEO: Epic Rap Battles of Geekery Let’s be honest, your customers think about you as often as you think about your own vendors. Not at all. You are not the first thing on yo...
Five Loathsome Phrases I Wish People Would Stop Using 11 Jul 2013 | 10:00 pm
Five Loathsome Phrases I Wish People Would Stop Using I could scream sometimes. There are certain words and phrases, whether they’re overused or misused, that just make me crazy. For example, some ...
Bloggers Need to Act Professionally to be Taken Seriously 3 Jul 2013 | 06:00 pm
Bloggers Need to Act Professionally to be Taken Seriously Yesterday, Deb Ng put a big smackdown on self-entitled bloggers who think that conference hotels need to fawn all over their guests or face t...
Grammar Bullies, Write or Shut Up 21 Jun 2013 | 05:00 pm
Grammar Bullies, Write or Shut Up I saw a video based on an essay by Stephen Fry about how he loathes language pedants (that’s fancy British talk for Grammar Bullies), and it’s got me rethinking how ...
Paying For the Unicorn’s Food: Content Marketers Should Not Accept Minimum Wage 17 Jun 2013 | 10:00 pm
Paying For the Unicorn’s Food: Content Marketers Should Not Accept Minimum Wage When it comes to writers working for cheap, or feeling guilty about what they charge, I always tell this joke. I’ve tol...
