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Revolutions don’t happen with a bang #socialbusiness 22 Aug 2013 | 02:37 pm
How many big businesses are *actually* revolutionising their business strategy because of the changes imposed on them by the social web? Is #socialbusiness really happening? There’s an awful lot writ...
Successful social media: Cape Town Tourism reaches into the smallest places 19 Aug 2013 | 02:57 pm
Cape Town Tourism was awarded with a highly coveted Cannes Lions gong. The campaign, from Ogilvy & Mather South Africa, aimed ‘to uncover Cape Town’s unexpected side’ – and it did just that. How did ...
Hotels with inspiring social media stories #2: Edition Hotels 12 Aug 2013 | 03:59 pm
Increasingly, it seems, hotels are seeing the opportunity to use social media as part of their wider brand strategy (see also Hotels with inspiring social media stories #1: Pfister Hotel). One of the...
Hotels with inspiring social media stories #1: Pfister Hotel 9 Aug 2013 | 04:54 pm
There are some inspiring social media stories out there, so we thought we’d do a round up of some of the hotels and hotel chains who are ‘doing it right’ on the social web. First up is the Pfister Ho...
People complain online ‘out of vengence’ – but how can brands deal with this? 8 Aug 2013 | 03:29 pm
According to recent research, 23% of people complain online ‘out of vengeance’, says a piece on Our Social Times. And the worst culprits? Older men. The piece is reporting on a presentation given by...
Twitter frenzy over Delta Airlines #DAL99 – hijacking, UK terrorist threat or none of the above? 8 Aug 2013 | 01:26 am
We recently published an article about how agility is the key to modern digital marketing – and the need for brands to respond speedily and creatively as the need arises. Today (Wednesday 7 August), ...
How social sharing has changed airline customer service forever 2 Aug 2013 | 03:49 pm
Many large airlines are already utilising the social web quite effectively on their journey to becoming a social business with a strong digital customer service offering – but it’s an area that some (...
Agility: the (largely ignored) key to modern digital marketing 1 Aug 2013 | 04:54 pm
The key to modern marketing is agility – the ability to act speedily and creatively and seize opportunities just the moment they arise. Yet many businesses – especially large brands and organisations...
Air New Zealand getting to grips with the mobile needs of its customers 30 Jul 2013 | 03:53 pm
Air New Zealand is investing NZ$5m in mobile over the next year alone, according to a recent piece in The Drum. This reported on a presentation made by Air New Zealand’s Online Channel Manager, Chris...
American Airlines and social media – how an integrated approach is paying off 23 Jul 2013 | 05:29 pm
Recently we reported that airlines, as a whole, have struggled to wake up to the wonderful opportunities afforded by social media. Instead, rather, often they’ve been caught out – by the immediacy wi...
