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Competitive Intelligence at Trade Shows – Planning and Preparation 17 Mar 2013 | 11:49 pm
This is my second post on tips and tricks at trade shows. The key to taking advantage of the opportunities to gather intelligence —and minimize errors—is careful planning and thoughtful preparation. B...
Tricks of the Tradeshow 26 Jan 2013 | 09:07 pm
Intelligence gathering at trade shows requires careful planning and preparation whether attending as a team or going solo.
Fiber Optic Buggy Whips? 6 Aug 2012 | 10:05 pm
Over the past few months, I’ve developed market data for several network infrastructure projects. It’s made me wonder where all this is going. The market for business broadband connectivity is very ro...
RBSC Saves Client $200,000 30 Sep 2011 | 12:01 pm
I thrive on challenges…the opportunity to solve the unsolvable. My client wanted 5-year and 10-year projections of global demand for a key component (similar to a small electric motor) used in many ki...
RBSC Saves Client $200,000 30 Sep 2011 | 08:01 am
The approach I used was to develop a bottom-up market forecast for each of the twenty major device types aggregated into a data-driven forecast for the component’s total addressable market.
Crowdsourcing – Part 4 – Crowded Out by the Crowd 9 Aug 2011 | 09:36 am
Northwestern University Athletics is using Facebook to poll fans on its basketball court redesign. Most of the responding fans are voting for an all-purple court (NU’s colors are purple and white.) I...
Crowdsourcing – Part 4 – Crowded Out by the Crowd 8 Aug 2011 | 09:36 pm
Northwestern University Athletics is using Facebook to poll fans on its basketball court redesign. Most of the responding fans are voting for an all-purple court (NU’s colors are purple and white.) I...
Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One? 14 Jun 2011 | 08:03 am
Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work don...
Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One? 13 Jun 2011 | 11:03 pm
Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work done f...
Crowdsourcing – Part 2 – Consumer Electronics 29 Apr 2011 | 08:26 am
Recently an industrial design firm asked me to develop a market research plan. The approach included qualitative interviews of IP phone industry key players and typical users. Later a focus group woul...
