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Handling Negative Reviews Online 22 Aug 2013 | 01:53 am
by John Eberhard There are quite a few sites now where the public can write a review about your company, if you have a business listing on that site. These include Google Places, Yelp, Merchant Circl...
Marketing on Yelp 8 Aug 2013 | 01:59 am
by John Eberhard Yelp.com is a web site that is mainly for local businesses, where you can create a listing for your business, and people can find you by searching for your category or type of busine...
Web Sites and Smart Phones 31 Jul 2013 | 01:27 am
by John Eberhard There are currently 1.08 billion smart phone users worldwide, with 91.4 million in the US. 92% use them for sending text messages, 84% for Internet browsing, 76% to send emails, and ...
Is Content Marketing, Alone, Enough? 19 Jul 2013 | 11:30 am
by John Eberhard I have been seeing some consultants lately pushing hard the idea of content marketing to drive traffic to their web sites. I want to address this issue. First of all, what is "conte...
What is Remarketing 11 Jul 2013 | 04:40 am
by John Eberhard You work hard to drive people to your web site. But only a small percentage of them ever respond to you. There is now a new method that allows you to get your message out to those pe...
Inexpensive Survey Data Online 3 Jul 2013 | 03:56 am
By John Eberhard It’s important to know what your target public needs and wants before launching expensive promotion to that public. But it’s often hard for small businesses to be able to hire a mar...
Reputation Management 27 Jun 2013 | 07:06 am
by John Eberhard One of the perils of life today is that people can criticize you on the Internet. So you hand out a business card to someone, or they hear an ad on the radio about your company, or ...
Tracking Your Web Site 19 Jun 2013 | 06:26 am
by John Eberhard I routinely run into people who are not tracking the statistics of their web site and have no idea how many people are coming to the site. I realize that a web site and Internet mark...
Vertical Marketing 31 May 2013 | 09:25 pm
by John Eberhard Vertical Marketing is a term that refers to marketing that targets only a specific type of public or audience, as opposed to marketing to the general public at large. For example, l...
Major Facebook Changes 16 May 2013 | 01:18 am
by John Eberhard I have recently learned about some changes that Facebook has made to their system, that I found frankly shocking. I first learned about these changes from an article by Tony Rockliff...
