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Insights From GameStop’s Growth Story 30 Oct 2012 | 08:46 am
Investment in customer insights pays off. Big time. Read how GameStop did it and grew as a result.
How To Minimize Memory Errors in Surveys 9 Oct 2012 | 10:44 am
Asking about past behaviors puts often a lot of burden on respondents' memory, which result in over- or understatement of the behaviors of interest. Read on what can be done to minimize the problem.
How Bad Surveys Can Turn Respondents Off 21 Aug 2012 | 07:56 pm
Badly designed surveys can turn respondents away. Read about this good example of a poorly designed survey.
Social Media Research Bias? More People Consume Content Than Interact [Infographic] 13 Aug 2012 | 09:30 pm
Social media research is hot these days. Recent research indicates that we may go wrong in trying to burn other research tools deemed "traditional."
Don’t Let The Budget Dictate Your Market Research Approach 8 Aug 2012 | 01:34 am
Limited budgets are always often guide decisions on what type market research we can do. However, you maybe wasting money by trying to save money if you choose the wrong approach for your research obj...
Teens and Digital Media [Infographic] 31 Jul 2012 | 05:22 am
Check this infographic with interesting facts about how teenagers use digital and social media
The Rise Of The Wireless-Only Household [Infographic] 10 Jul 2012 | 10:50 am
In the most recent National Health Interview Survey (July – December, 2011) from the CDC, the data confirms an ever-increasing trend in the US of households that only have wireless phones. In the seco...
Put Your Concepts To The Test 2 Jul 2012 | 01:08 pm
as published on June 29, 2012 by the Dallas Business Journal If you are considering launching a new product or service or relaunching an existing one, it will save you time and money to test the new ...
Media Impact On Purchase Behavior [Infographic] 28 Jun 2012 | 01:50 pm
The recent “The Media Comparisons Study” sponsored by TVB and Knowledge Networks, shows that Television is still the advertsing medium with the highest reach and influence regarding purchase decisions...
How To Use Research To Find High-Order Brand Benefits 19 Jun 2012 | 11:43 pm
A recent cartoon on Brand Laddering by marketoonist Tom Fishburne, besides making me laugh, reminded me of a recent conversation I had with a client who wanted to elevate the perception of his brand f...
