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Social & Digital Media Revolve Around Giving Fans A Better Experience 4 Jul 2013 | 05:43 pm
Digital and social media is taking a provident move towards giving fans a better experience in sports entertainment. Quite often, fans experience sports the best up-close and in person. However, they ...
Engaging The Connected Fan: How It’s Done 21 May 2013 | 01:50 am
Digital engagement is not a game of luck, it’s a game of strategy. The way that companies and brands sponsor the NHL is all too familiar – board sponsors, naming rights and all the interruptive “pres...
The Mergence Of New Sponsorship Spaces And The National Hockey League 12 May 2013 | 03:50 am
It’s fair to admit that sports marketing pro’s are under a lot of pressure these days to increase corporate sponsorship revenues. This pressure has eluded the popular misbelief that naming rights, dig...
Advocacy Programs: Tell Your Favorite Franchise To Get In The Loop 22 Apr 2013 | 09:56 pm
If you could change anything you wanted about GameConnect or GameCenter app, what would you change or add? The emergence of digital media has created an uproar for sports marketers everywhere. Die-ha...
An Overview Of The NHL’s Social Media Presence 17 Apr 2013 | 06:27 pm
NHL Social Media There are so many social networks for brands to choose from these days. Now you have Twitter, Facebook, YouTube, LinkedIn, Instagram, blogs and a million apps thrown into the mix. Th...
Kiprusoff playing hardball with Flames? 28 Mar 2013 | 05:00 am
After a disappointing season, the Calgary Flames may be geared towards a rebuild. And if that happens, Miikka Kiprusoff could garner great interest form teams looking to bolster their goaltending. Wh...
Flames, Iginla, quiet on trade rumors 27 Mar 2013 | 05:24 am
While there is heavy speculation that the Calgary Flames will explore the possibility of trading long-time Captain Jarome Iginla, the club remains publicly quite about what may or may not happen. So, ...
Should the Oilers trade Ales Hemsky? 27 Mar 2013 | 04:52 am
One would think that with the surplus of young forwards that the Edmonton Oilers have, the club is sure to explore trade possibilities for struggling forward Ales Hemsky before the trade deadline. Ho...
FAN FUEL: Brian Burke’s 10 defining moments as Maple Leafs GM 11 Jan 2013 | 05:05 am
Former Maple Leafs general manager Brian Burke Brian Burke’s much anticipated arrival in Toronto started off with heightened expectations. The Leafs were going to be a hard-hitting team to play again...
FAN FUEL NHL Team Roster Preview: Atlantic Division 11 Jan 2013 | 04:36 am
2012-2013 Atlantic Division Roster Preview With the NHL and NHLPA reaching an agreement in principle on a new CBA, it is now time to examine each team’s roster as they head into a likely 48 game seas...
