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Feb 9, Badvertising! 3 10 Feb 2013 | 05:33 am
Following up from Badvertising! and Badvertising! 3 this latest instalment of ad critiques goes all out with an extensive and in-depth deconstruction and reconstruction of a single ad
Jan 21, What is Advertising? 21 Jan 2013 | 01:48 pm
Asking what is advertising is important because sales and marketing communications have been changed for good by social and technology trends. Here are the basic concepts of advertising revisited
Jan 21, Developing a Winning Advertising Strategy 21 Jan 2013 | 01:21 pm
Your advertising strategy is essential to your sales and marketing success because of the overwhelming clutter of commercial messages bombarding consumers today. Learn how to plan a winning strategy
Jan 21, Creating an Advertising Marketing Plan 21 Jan 2013 | 01:02 pm
Developing an advertising marketing plan does not have to be a complicated affair. Learn about the basic components that go into making a successful advertising campaign
Jan 21, Badvertising! 2 21 Jan 2013 | 12:28 pm
Badvertising! 2 takes advertising critique to the next level by providing detailed analyses of what is wrong with an ad as well as providing new copy and concept ideas
Jan 6, Characteristics of Online Business Advertising 6 Jan 2013 | 03:39 pm
Online business advertising is more or less a necessity since 85% of all product and service searches begin online. Study a comprehensive list of the salient characteristics of advertising online
Dec 29, Sales Techniques: Qualifying 29 Dec 2012 | 02:53 pm
Among sales techniques some of the most important are those that pertain to qualifying your customer. Take an in-depth look at the different stages of qualification with tips, techniques an strategy
Dec 23, Sales Techniques: Opening 23 Dec 2012 | 04:02 pm
Sales techniques for opening are for your initial contact with a customer or prospect. Study ways to engage and progress the sales cycle in this crucial stage
Nov 15, Market Segmentation 15 Nov 2012 | 06:04 am
Market Segmentation is where the market is split up into groups based on Demographic, Geographic, behavioural and psychographic activities. The market
Nov 13, Definition of Marketing 14 Nov 2012 | 04:04 am
A key definition of marketing is to create interest and desire in your prospects that will then lead on to a sale. Includes Branding, Planning, Communication, Prospecting and Automated Marketing
