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SearchCap: The Day In Search, August 26, 2013 27 Aug 2013 | 02:00 am
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It:...
How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com 27 Aug 2013 | 12:55 am
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With...
AdWords Test Accounts No Longer Require Application Requests 26 Aug 2013 | 11:51 pm
Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. S...
Apple Siri On Google Glass: “That Glass Is Half Empty” 26 Aug 2013 | 11:21 pm
The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, “okay glass,” Apple Siri wil...
Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape 26 Aug 2013 | 08:35 pm
Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advan...
Crush The Competition With Hyper Local Listing Management! 26 Aug 2013 | 06:04 pm
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 9...
The CPA Trap & How To Avoid It 26 Aug 2013 | 06:00 pm
I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says “Get $1,000 free. Apply now!” Next, I create...
Privacy Groups Want Judge To Reject Google’s $8.5 Million Settlement Over Search Privacy Lawsuit 24 Aug 2013 | 01:14 am
Last month, Google agreed to pay $8.5 million into a settlement fund over a class-action lawsuit by two searchers who accused the company of transmitting their personal information to third parties wi...
SearchCap: The Day In Search, August 23, 2013 24 Aug 2013 | 01:01 am
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With R...
Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads 24 Aug 2013 | 12:39 am
Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. With this announ...
