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From Google: Adwords Quality Score Changing 31 Jul 2013 | 07:59 am
On Friday the 26th of July, 2013, Jenny Huang of Google made an announcement on the official Adwords Blog about a recent change they are currently rolling out to Adwords Quality Score (QS). I should ...
Why I Optimize for Quality Score (and You Already Do Too) 10 Jun 2013 | 07:38 pm
“…QS is up to 200% more valuable in 2013″ -Larry Kim Larry does a great job defending his statement above with facts and figures after studying billions in ad spend. I don’t have access to that kind o...
QualityScores.com – Under new ownership & management! 7 May 2013 | 05:51 pm
This moment is bittersweet. I have sold QualityScores.com to the amazing crew at GetFoundFirst.com! I had a big hairy audacious goal for advertisement quality scoring, measurement and improvement here...
Quick Update: Fine Tuning Reports and the pre-Alpha UI 18 Aug 2012 | 01:04 am
We’re pushing hard to release a pre-alpha version of QualityScores.com’s app by the end of August but it might be delayed into early September. Rest assured, however, that we’re working on something a...
Truly Automated PPC Management Solutions 2 May 2012 | 02:16 pm
I wrote a couple controversial posts a year or two ago. Then, like scumbag Steve, I didn’t tell you what I recommended for truly automated solutions in the bid management space even though I promised ...
Ad Rotation Options in Google AdWords – Do NOT Choose ‘Rotate’ 1 May 2012 | 02:11 pm
You have a few ad rotation settings to choose from in a Google AdWords campaign. 1) Optimize for clicks: show ads expected to provide more clicks (this is the default setting for new campaigns) 2) O...
#EpicDinnerSJ at SMX West 2012 21 Feb 2012 | 07:37 pm
Edit: Tweet me @jameszol or email me [email protected] to get on the reservation list asap! Alan Bleiweiss gave me permission to put together an Epic Dinner at SMX West 2012 because he won’...
What is Truly Automated, Adaptive PPC Bid Management Technology? 29 Jul 2010 | 06:47 am
If you invested in bid management software within the past few years, chances are high that you were probably duped in one key area: automation. Now, before you think I’m about to split hairs here…le...
Manual PPC Bid Management is Dead 22 Jul 2010 | 12:31 am
When I started QualityScores as an agency* several years ago, I was proud of the crazy results we were able to achieve with manual pay per click management techniques. We used massive custom spreadsh...
Quick Update: Affiliate Summit West and Ads on this blog 12 Jan 2010 | 09:17 am
Affiliate Summit West 2010 I’m stoked to be going to Affiliate Summit West this year! I’ll be getting in late Sunday night but I’ll be there all day Monday and Tuesday. I’ll probably be tweeting a b...
